Product Expert - Shanghai, 中国 - Roche

Roche Shanghai, 中国

发现在: Talent CN S2 - 1天前

全职

描述

The Position

Job Summary职位概述:

Responsible for Marketing and Product Management

负责市场和产品管理

Main Tasks & Responsibilities主要工作职责 :

Assist product manager in developing marketing plan.

协助产品经理制定市场计划

Implement marketing plan

执行市场计划

Provide clear product positioning, product selling story and effective promotion tools to sales team

提供给销售队伍清晰的产品定位,产品销售故事和有效的推广工具

Closely cooperate with other functions to effectively solve problems with positive attitude

和公司其他部门紧密合作, 以积极的态度有效解决工作中遇到的问题

Conduct product training to sales and local marketing teams. .

执行产品培训不断提高销售和经销商队伍的专业产品知识

Build relationship with KOLs, develop and cultivate product speakers

建立与关键客户的关系,发展和培养产品代言人

Control budget, makes sure promotion expenses within budget, ROI principal

控制预算,确保推广费用控制在预算内,遵循ROI原则

Conduct joint field calls with sales team to understand customer needs and acquire competitive information.

和销售队伍的联合区域拜访以了解客户需求和获得竞争信息

Pre-Launch Management for new products(analyze target market situation, provide feasibility report, complete launch plan, pricing and assist registration)

新产品上市前管理(目标市场分析,可行性报告及上市计划书写,定价和协助注册)

Assist yearly budgeting
协助年度预算 Other projects or tasks assigned by line manager

主管指派的其他任务

Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection

遵循罗氏所有合规要求,包括但不限于罗氏信息安全,罗氏商业中的行为,罗氏竞争法互动对话,罗氏安全健康环境等,合法合理开展业务活动

Understand and fulfill the responsibility of line manager's SHE tasks and duties (as defined in SHE handbook)

了解并执行直线经理的SHE职责(详见SHE手册相关定义)

Education& Qualifications 教育背景与专业资格:

At least Bachelor Degree in Clinical Medicine or other Appropriate Science

临床医学本科学历或者其他相关专业毕业

Proficiency in both spoken and written English

熟练掌握英语口语及书面表达

Good command of MS office software application

熟练应用微软办公软件

Product & marketing expertise

产品和市场推广的专业知识

Experience 工作经验:

More than 5 years' experience in Sales or similar marketing experience in the industry

5年以上销售或市场相关领域经验

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