- Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities mainly offline
- Achieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team target
- Explore potential market segment and leverage resources to support commercial target
- Continuously accumulate profound market insight and experience, KOL communication to cover potential customers and win customer preference.
- Independently plan, organize, execute and report vertical campaigns in one vertical market
- Work actively, closely and efficiently together with other marketing function teams and commercial team;
- Efficient communication and management on external vendor, explore and build tight relationship with industry associations
- Develop local marketing tools as necessary (brochures, presentations, flyers, etc) with PM's initiatives and/or support on this.
- Budget control and KPI management
- Bachelor's degree above, prefer in Marketing or business related field;
- At least 5 years marketing experience in B2B companies and/or relevant PR agencies;
- Strong organizing and executive ability; Experience in team management is preferred
- Ability to work independently with tight schedules;
- Effective in communication and good interpersonal skill
- Level of travel required: 30%-40%.
- Compliance awareness
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Marketing Communications Specialist II - Shanghai, 中国 - Thermo Fisher Scientific
描述
Role responsibility:
Minimum Requirements/Qualifications:
