客户互动负责人Customer Engagement Lead - Shanghai

仅限注册会员 Shanghai, 中国

1个月前

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主要职责 · 战略规划与洞察: 制定并领导指定治疗领域整合的客户互动策略,与整体品牌和业务部门目标保持一致。深入分析患者旅程,识别关键的互动点、障碍以及激活和支持的机会。利用患者洞察、市场研究和数据分析来制定策略,解决显著的未满足需求。将患者视角融入跨职能的品牌规划和生命周期管理 · 社交媒体和互联网平台合作:建立和强化社交媒体和互联网平台的合作,通过合作实现患者识别,患者教育和患者激活,满足患者在相关治疗领域的科普教育需求,并利用创新的社交媒体机制实现更高效的患者激活。 · 项目开发与执行: 设计、获取批准并执行创新的患者支持项目、教育计划和互动平台。 ...
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