Category Manager,GCN - Shanghai, 中国 - Logitech

描述

The Marketing Category Manager functions as a key role in driving hyper growth and share gain for Personal Collaboration Cateogry in both B2B and B2C business within the Greater China market.

The position works closely with different functions including Global Commercial Organization, GCN Marcom (Marketing Communication), trade marketing (ONL/OFL), sales team and other supporting teams to drive the category strategy into action and lead to develop marketing programs to ensure the achievement of the category target.

• Responsible for developing Market programs & campaign for the respective category
• Responsible for creating, delivering and executing marketing tactics and advertising campaigns related to respective category
• Analyzes customer requirements, develops and drives creative development processes
• Lead programs with agencies, Trade & Digital teams, regional category manager
• Drive brief & creativity execution with agencies and other counterparts
• Evaluate Marketing programs KPI & ROI
• Contribute to brand strategy development and deployment

• 3+ years of experience in the marketing function of the consumer goods or 3C industry.
• Experience with full marketing mix, developing marketing plans and 360 campaign
• Experience in developing a brand, strategy recommendations and successfully growing a product line
• Passion for consumers' needs and business dynamics
• In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign
• Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.
• Ideal candidate has proven leadership skills to create strong internal/external relationships, while being a global team player.
• Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.
• Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
• Organizational savvy to understand how to get things done in a matrix organization
• Creative and strong writer
• Team player – great communicator
• Self-management skills and self-started attitude highly valued
• English and Mandarin fluent verbally and written is a must