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Senior Analyst, CMI Retail - Shanghai, 中国 - NielsenIQ
描述
Job Description
JOB DESCRIPTIONS
1. Managing clients and their respective projects' custom research team in matters of market research based on experience in one or more sectors (Auto/ Finance/ CPG (FMCG)/ Shopper/ Telecom and Technology/ Others (Real Estate/ Shopping Center/ Tourism/ bathroom/ Sanitary, etc.))
2. Adept in independently handling all stages in a Customized Market Research Project:
3. Team management
4. Business development
5. Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.
6. Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
7. Ensure the generation of required revenue from the assigned client portfolio and proper contract costing in order to meet the agreed budget targets
8. Identify and recommend enhanced and new services that answer clients' business needs
9. Build and maintain ongoing relationships with the identified key persons within client organization
10. Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
11. Accountable for key strategic clients in terms of execution of the full research cycle From Questionnaire design till final report delivery ensuring all quality checks are conducted to deliver insightful reports
Qualifications
A LITTLE BIT ABOUT YOU
1. Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
2. Strong Client Focus and Proactiveness
3. Working knowledge of statistics and multivariate analysis
4. Proactive
5. Strong interpersonal skills
6. Prior team management experience is a must
7. Very Good Influencing & Persuading Skills
8. Excellent project management skills
9. Strong understanding of consumer behavior
QUALIFICATIONS
1. 2 years' Quantitative Consumer Insights role experience
2. Knowledge of statistics and multivariate analysis
Additional Information
/LP
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
