Director of Sales - Dongguan Shi, 中国 - The Langham, Shenzhen

描述

Job Summary
. . Research the Hotel competition and independent operations of catering establishments, bars & restaurants and spas to understand the strengths, weaknesses opportunities and threats in the in the market and situate our products to have unique positions in the market to grow revenues and market share. Along with the Hotel Operations team develop product strategies for the major revenue streams of the Hotel positioning each as independent business units although building on the synergies that can be developed in a Hotel environment, which covers Rooms, Food & Beverage, Catering and Spa. The product strategies developed would include building on existing product lines but also new product ideas to drive revenue and market share. With the Director of Sales, Director of Events and Revenue Manager ensure to price the Hotel to maximise revenues and grow market share. On an ongoing daily basis direct research into the pricing strategies of competitive hotels and independent operations of catering establishments, bars & restaurants and spas to ensure that our price positioning is appropriate to drive revenues and market share. Implement a complete effective pricing strategy within the hotel room product to ensure that revenues are maximised and pricing between different segments is appropriate.


To optimise market es:
Direct all sales activities within the Hotel including room sales, events sales and reservations.

Direct the appropriate use of sales automation ensuring that the information technology deployed is protecting our intellectual capital and making an efficient sales operation.

Develop effective sales management strategies for both existing and targeted accounts in conjunction with the Director of Sales, Director of Events and the GSOs in our feeder ia Relations.

Direct the media relations strategy to ensure the hotel and its operating departments obtain the largest editorial coverage within the competitive set.

Set media impression and media dollar budgets for the Hotel to achieve.

Through effective media relationship building ensure the senior executives within the Hotel become known as the industry experts in their particular field and are on a first call basis with any media reporting on hotel nd Communications.

Be the Langham Brand Steward within the Hotel ensuring that all adverting and graphic identity is in line with corporate guidelines.

Manage the Langham "Brand-print within the organization ensuring the Hotel in all its departments is true to our brand position and building on the strengths of the brand-print.

Direct the effective use of the hotels advertising budget to both build brand and sell tactical offers in all media including, print, outdoor, radio, TV and web and electronic based advertising.

Direct the publication of all hotel sales and marketing collateral ensuring it is true to brand and in line with corporate tomer Relationship Management (CRM).

Direct the CRM strategy of the hotel encompassing the building of our customer databases and effective communication to same.

Direct and work with the relevant members of the hotel team with regards to the successful development, marketing and management of Langham Advantage (food and beverage recognition),Langham Privilege Club (accommodation guest recognition), Ouida ( bookers recognition and rewards) and Langham Press Club media recognition.

Attend assigned training sessions. Direct GDS marketing plan to build market share from these important distribution systems.

Direct and implement a comprehensive E-business strategy to deliver appropriate growth in revenues and market share delivered through and OTAs.

Direct and develop a comprehensive partner marketing programme utilising relationships with airlines, TMC"s, corporate accounts, credit card companies, major events and sponsorship opportunities both nationally and locally.

Ensure that the hotel is appropriately displayed in all distribution systems at all times to build revenues and maximise market share.

Direct the effective distribution of the hotel in international markets through the use of wholesale and retail relationships in both the traditional brochure market as well as the internet.

Prepare and implement the hotels sales and marketing plan including the development of the revenue budget for the hotel. Requirement .

cationDiploma in Business Administration, specializing in Marketing; University Degree in Economics or related fields are erienceA minimum of 6 years relevant experience in the sales and marketing in the hotel industry, industry, and 3 years experience in the similar position.

Skills/KnowledgeExcellent communication skills in Mandarin and English, both written and verbal. Strong leadership and management skills, goal focused. Self-motivated and self driven. Independent and a good team player