品类营销高级经理9349 - 广州市

· 工作职责 · 岗位职责: · A、 战略规划与生意增长 · 1.负责制定并落地全国性的品类营销战略,将品牌与产品策略转化为线上线下渠道可执行、可衡量的整合营销战役及新品上市计划 · 2.深度挖掘渠道数据、消费者洞察及市场趋势,主动发现并捕捉新的生意增长机会,推动品类市场份额与销售目标的达成 · B、营销战役与爆款打造 · 1.主导策划并执行大型渠道营销活动(如大型促销、IP联动、会员营销等),确保资源高效利用,最大化活动ROI · 2.负责新产品的全程上市推广,从定位、预热、引爆到持续渗透,成功打造市场爆款 · C、资源精细化运营 · 1.精准管理 ...

· 工作职责 · 1、熟悉小红书/抖音生态和平台工具,能结合平台isv洞察反哺品类消费者洞察和品类内容策略输出。 · 2、结合品类的消费者洞察和社交触媒习惯,品类故事和内容策略,输出小红书/抖音的品类种草投放策略及投放执行统筹,包括:小红书、抖音预算分配,达人投流预算比例分配、内容加热信息流投放,搜索广告投放,根据投放数据优化投放,达成投放目标。 · 3、对各大社交媒体平台熟悉,根据活动目的和传播目标,输出投放策略。 · 4、投放数据整理收集,协助完成投放数据库,定期形成报告总结learning,分享给团队。 · 5、定期探索社交媒体的新玩法,新平台、 ...

· 工作职责 · 1、熟悉小红书/抖音生态和平台工具,能结合平台isv洞察反哺品类消费者洞察和品类内容策略输出。 · 2、结合品类的消费者洞察和社交触媒习惯,品类故事和内容策略,输出小红书/抖音的品类种草投放策略及投放执行统筹,包括:小红书、抖音预算分配,达人投流预算比例分配、内容加热信息流投放,搜索广告投放,根据投放数据优化投放,达成投放目标。 · 3、对各大社交媒体平台熟悉,根据活动目的和传播目标,输出投放策略。 · 4、投放数据整理收集,协助完成投放数据库,定形成报告总结learning,分享给团队。 · 5、定期探索社交媒体的新玩法,新平台、新 ...

The EC marketing manager is responsible for the overall execution of EC marketing activity. This includes planning and executing digital marketing activities on various platforms such as Tiktok and Wechat private domain. · ...

Job Description: · What are we looking for? · 拥有至少8年在快速消费品行业的区域销售管理经验,包括现代渠道,传统渠道和分销商管理。 · 拥有发展战略、计划和组织能力和丰富经验的区域管理者。 · 良好的领导力和和变革管理能力。 · 拥有必胜的信念,追求高质量成果。 · 高效的沟通者(良好的普通话-写和说的能力,会英语者更佳) · What will be your key responsibilities? · 在大区指引下制定策略和计划,发挥主创性;运用本地洞察建立可持续发展的健康商业模型。 · 同销售团队有 ...

This role is responsible for assisting in category strategy development and integrating local channel opportunities with competitive situations to support regional category execution priorities. The incumbent will participate in the development of unified POS execution category p ...

· Company Description · Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our cu ...

· Company Description · Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across t ...

· Company Description · Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our cu ...

This position involves conducting research on industry trends and competitor developments in the peanut oil sector, producing analysis reports for product launches and pricing strategies. It requires collaboration with various teams to create promotional materials aligned with th ...

Job Description: · What are we looking for? · 1. 拥有至少8年在快速消费品行业的区域销售管理经验,包括现代渠道,传统渠道和分销商管理。 · 2. 拥有发展战略、计划和组织能力和丰富经验的区域管理者。 · 3. 良好的领导力和和变革管理能力。 · 4. 拥有必胜的信念,追求高质量成果。 · 5. 高效的沟通者(良好的普通话-写和说的能力,会英语者更佳) · What will be your key responsibilities? · 1. 在大区指引下制定策略和计划,发挥主创性;运用本地洞察建立可持续发 ...

This Trade Marketing Planning Supervisor role assists in developing category strategies and coordinates promotional activities across various channels. The ideal candidate will have a bachelor's degree in marketing or related field and at least 3 years of experience in sales/mark ...

我们正在寻找负责医疗全系列影像设备售后业务的客户培训的产品经理, · GE HealthCare是一家医疗技术和数字解决方案创新者。我们的使命是创建一个没有限制的健康领域。tex · ...

This role involves designing a systematic market intelligence framework to gather data across market dynamics (market size, growth rate) and industry landscape (regulatory changes). The incumbent will manage sources by curating reliable channels to ensure data accuracy.Key respon ...

Business enablement including project scope definition, priority alignment, risk mitigation to meet business targets. · Maintain regular communication with internal and external stakeholders. · Closely work with cross-functional teams throughout the project lifecycle. · ...

We are seeking a creative and entrepreneurial Marketing Specialist to execute our core marketing functions and play a key role in strategic market expansion. · Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand ...

The Senior Brand Manager will oversee brand strategy execution and P&L management for multiple brands. · Develops brand strategies to achieve business objectives. · Leverages data analysis to identify business opportunities. · Collaborates with cross-functional teams to drive mar ...

· Company Profile · 公司简介: · Keywords Studios is an international service provider in the global video games industry with studios in Madrid, Dublin, London, Barcelona, Milan, Tokyo, Singapore, Shanghai, New Delhi, Pune, Montreal, Seattle, Los Angeles, Mexico City, Portland, Ra ...

As a Store in Charge at Louis Vuitton, you will lead and manage one of our luxury retail stores. · ...

Company Description · Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our custo ...