数字营销高级经理--社媒 - 广州市-天河区
仅限注册会员 广州市-天河区, 中国
12小时前
工作职责 · 1、熟悉小红书/抖音生态和平台工具,能结合平台isv洞察反哺品类消费者洞察和品类内容策略输出。 · 2、结合品类的消费者洞察和社交触媒习惯,品类故事和内容策略,输出小红书/抖音的品类种草投放策略及投放执行统筹,包括:小红书、抖音预算分配,达人投流预算比例分配、内容加热信息流投放,搜索广告投放,根据投放数据优化投放,达成投放目标。 · 3、对各大社交媒体平台熟悉,根据活动目的和传播目标,输出投放策略。 · 4、投放数据整理收集,协助完成投放数据库,定期形成报告总结learning,分享给团队。 · 5、定期探索社交媒体的新玩法,新平台、新打法 ...
工作描述
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