- Formulate PwO engagement strategy for obesity strategy across omini-channel as well as overall patient communication eco-system including awareness, engagement and patient care, etc.
- Initiates and leads yearly patient awareness and activation through innovative approaches in private, public sector and consumer market in collaboration with other functions (Comms, public affairs, medical, etc.)
- Orchestrates omnichannel media engagement
- Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection
- Drives awareness of Novo Nordisk in and amongst the obesity market and build relationships with key external stakeholders, KOLs, associations and external partners in collaboration with other functions
- Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection for each campaign
- Ad-hoc tasks and responsibilities, as assigned by manager
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Head of Patient Engagement - Beijing, 中国 - Novo Nordisk
描述
About the position
The requirements
• A minimum of 7 years' commercial experience from FMCG/OTC/Nutrition and life sciences/RX or other highly regulated industries from in-house, or experience from communication agency/media agency
• Proven successful experience of patient/consumer awareness & campaign
• Solid experience and know how with local media and influencers
• Previous experience in conducting patient-focused project and knowledge in digital solution is an advantage.
• Takes high degree of ownership/accountability in work, driving outcomes
• Strong empathy to understand the patient and stakeholder needs
• Demonstrates creativity and innovation in developing solutions
• Able to manage multiple internal and external stakeholders
• Strong communication skills, written and verbal, in English and Chinese
• Able to overcomes challenges with persistence, logical problem-solver
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Beijing的Head of Patient Engagement从业者
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Rong Hou
Graphic design/Illustrator 设计师/插画师
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Sergiy Bilogolovyy
English teacher