品类运营 - Shanghai

仅限注册会员 Shanghai, 中国

2周前

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该职位来源于猎聘 岗位职责: · 1、品类策略:根据公司营销战略,洞察行业动态、竞品动态等信息,参与制定年度品类策略及实施计划;对品类心智及品类销售增长负责。 · 2、产品开发及迭代:负责落实新品从产品开发、包装设计、产品卖点梳理、营销素材生成到推进上市的全过程;定期对现有品类/品牌产品线进行检索,主要负责产品线价格、产品包装、功能卖点等纬度信息与竞品对比分析,提出优化升级建议。 · 3、品类运营:持续跟进管辖品类在各渠道的动销情况,收集品类投放效果、渠道客户反馈、消费者评价等信息,协同多部门推进优化产品方案、价盘、价值链、库存结构等。 · 4、品类推广 ...
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