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Senior Manager, Digital - Shanghai, 中国 - Danaher
描述
Be part of something altogether life-changing
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
This Senior Manager, Digital leads digital data structure and analytics, digital platform (website, wechat, etc.) development and operation, digital media, as well as collaborating with rest of marketing team to design and deliver digital campaigns. This role is responsible to deliver 20% of total marketing Funnel Addition in 2024.
This position is located in Shanghai. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
In this role, you will have the opportunity to:
Driving the sales performance of the e-commerce platform
Leading development of channel strategy and growth
Managing and executing promotional campaigns across search, ABM, Email, Messaging/Chat, Social, Referrals.
Providing insights on customer and dealer behavior to support better acquisition and retention.
Collaboration with Customer Service teams to Identify efficiency enhancements to automate and improve customer experience and order speed
Identifying, piloting, and scaling initiatives to improve cart size and order frequency
Working closely with Supply Chain - demand planning and warehousing teams in order to ensure smooth order fulfillment
Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and promotional performance
Leading a team of customer acquisition, engagement, and retention specialists
Leads customer database management strategy and implement
The essential requirements of the job include :
10 years of proven experience in digital marketing in MNC 4+ people team management experience is preferred; two-level management experience as a plus Creative and strategic thinking with a strong customer orientation and data-oriented thinking
M.Sc. above degree on wider life science, marketing or MBA Prior experience in a similar role to drive B2B eCommerce business growth.
Solid understanding of e-commerce and digital marketing technology frameworks.
A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
High level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
Excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.
Good English and Mandarin communication
A good listener and negotiator is preferred
DBS background is preferred
Good say-do ratio
Proficiency in English is required.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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