- Monitor and analyze GM media coverage in China across multiple channels with a data-driven approach
- Work with global team to identify methodology that can effectively track the impact of GM's communication work in China
- Collaborate across teams to refine messaging based on media intelligence findings
- Develop media monitoring reports that provide insights into industry trends and competitor activities
- Deliver timely update to related stakeholders on breaking news that may impact GM's business
- Support crisis management by providing real-time intelligence and strategic recommendations
- Bachelor's degree or above in communications, journalism, foreign languages or a related field.
- Proven track record with a top media outlet or a PR agency, preferably also with corporate experience
- Deep understanding of China's media landscape and automotive industry
- Excellent English writing and presentation skills
- Proficiency with media monitoring and data visualization tools
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strong interpersonal skills to collaborate with internal stakeholders across functions and cultures
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GM China Media Intelligence Analyst - Shanghai, 中国 - General Motors
描述
Job Description
As a Media Intelligence Analyst at GM China, you will play a crucial role in enhancing our media strategy by providing insights derived from various media data sources. This position is ideal for individuals passionate about analyzing trends, sentiments, and impact across traditional and digital media landscapes.
Key Responsibilities
Qualifications
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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