- Conduct insightful study and research on industry, category, segmentation, and pricing, shape the relevant portfolio strategy and position for the brand.
- Being able to independently lead holistic process of the new product launch from concept, production, registration to go – to -market, coordinate the local plant, R&D, registration team, legal to ensure the product launch right on time and on target.
- Being able to provide the right positioning, pricing, sizing, claiming for the new product launch.
- Continually monitor the category evolvement and product sales performance cross omni-channel, provide strategy for product positioning optimization
- Act as a content center for all product related information, including HP, claim report, consumer test, etc.
- Lead the product importation process, co-lead the product HP registration, provide the right information to the related counterpart.
- Support channel/distributor with all the related product information including cost, pack-size, deliver information, etc.
- Being able to provide the right product pillar strategy per channel – EC, ASW, etc. and guide with unique messaging, communication, and assets.
- Work closely with trade marketing on developing the bundle set, instore POSM, promotion guideline etc.
- 4+ years' experience in Marketing, local-produced product marketing experience is a must and also with good track record in new product launch management,
- Personal care or skincare experience is a plus
- Experience in working with sales and trade marketing team
- Passionate about the category or brand or the scope
- Excellent skill in Excel, PPT.
- Love sports in a plus
- Physically and mentally available to work in a very fast speed, multiple task and high pressure environment
- A salary that matches your knowledge and experience
- Great holiday benefits
- Comprehensive medical and commercial insurance
- Fair rewards given based on performance and individual abilities
- Promote flexible and diverse lifestyles and ways of working
- A telephone/online introductory meeting follows.
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment.
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Assistant Brand Manager for Adidas - Shanghai, 中国 - Coty
描述
GLOBAL JOB TEMPLATE
Assistant Brand Manager-Adidas
This is a unique role with a genuine opportunity to make an impact.
RESPONSIBILITIES
As our Assistant Brand Manager Adidas, you will support Adidas MKT.
Your main focus :
Product Marketing: 70%
Go – to – market: 30%
Working for Coty means You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.
The team consists of Assistant Brand Manager Adidas and you will work closely together with several departments such as R&D, Supply Chain, Trade Marketing, Sales. All your colleagues are passionate in the team.
YOU ARE A COTY FIT
As an experienced Assistant Brand Manager Adidas, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
OUR BENEFITS
As our Assistant Brand Manager Adidas, some of the benefits you will receive are:
RECRUITMENT PROCESS
ABOUT COTY
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty
For additional information about Coty Inc., please visit
