- Deep understanding of latest performance marketing trends, media platform resources and cooperation formats (within but not limited in 小红书,抖音,微信,微博, etc.).
- Familiar with all product lines of brand with different USP and media communication message. In six months:
- Classify media recommendation based on product needs (product superiority, communication task, promotion season etc.)
- Could co-work with other function departments very smooth.
- Coop. with team for campaign execution, proposal planning and formal proposal. In 12 months:
- Independent executive ability for media campaign to achieve client's KPI (coordinate with internal team and with clients of quality control and revise, data monitor and optimization, campaign performance review etc.).
- Have a comprehensive strategy and layout of media recommendation for all product lines.
- Help to optimize the working process according to the actual working situation.
- RTB performance media plan (such as affiliate media, douyin feeds) generation based on client brief.
- Media selection & evaluation & inventory recommendation (media inventory matrix base on budget and comms task).
- Daily execution work quality control.
- Client communication & timeline management to ensure the campaign progress smoothly.
- Real-time On-air monitoring & performance tracking and optimization.
- Campaign postbuy generation with implication for future
- Professional and holistic media knowledge training and experienced leader guide.
- Exercise opportunities with trendy and wonderful social campaign experience to build your own showcase in your career.
- Co-work with industry-leading specialist together in a harmonious and openness environment. Minimum qualifications:
- Media optimization knowledge with 3+ year experience in performance media (Baidu, Red, Douyin, WeChat moments, etc.) projects planning and executive in previous agency (creative and/or media) or interactive departments.
- Strong communication skills, excellent organizational, time and self-management skills
- Detail oriented, with excellent and proactive project follow-up skills
- Comfortable with analysing results and draw insights which improve performance
- Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire. About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more about GroupM at Follow @GroupMWorldwide on Twitter Follow GroupM on LinkedIn - More about Nexus GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers. About China GroupM is the world's leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM's portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
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Nexus | EC Manager - Shanghai, 中国 - GroupM
描述
Description
Position at GroupM Nexus Overview of job GroupM is the world'slargestmedia investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a __EC Manager_ to join us. At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us. We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization. Reporting of the role This role reports to: EC Director3 best things about the job:
1. Trendy media working experience in a booming industry with one young and aspirant team;
2. Fast-growing opportunities to stand out with diversified media cooperation cases and innovation ideas;
3. Frontier view and deep understanding of on trends media such as Douyin, Red etc. combined with strategic thinking and holistic execution experience.
In this role, your goals will be:
In three months:
What your day job looks like at GroupM:
What you'll bring:
