Marketing Manager, Cardiopulmonary - Beijing, 中国 - LivaNova PLC

描述

Join us today and make a difference in people's lives

Job Summary:

This role is responsible for CP marketing management. The key functional responsibility is to implement and deliver marketing strategies and help deliver business gaols through:
- Manage product lifecycle and provide product/marketing related support for both CPB and equipment, including but not limited with, pricing, bidding, forecasting, expiration and etc.
- Execute marketing plan and all required marketing activities with appropriate planning, drive and achieve marketing excellence in execution.
- Improve understanding in diseases, therapies and technologies, competitive activities, etc. through participation to scientific congresses, market/business intelligence, networking in the field, in particular building a network with physician community and Key Opinion Leader (KOL)
- Engage both internal and external stakeholders to deliver and realize business investment and growth in relevant franchise
- Define the associated strategy / road maps / plans for the responsible product line;

Essential Job Functions:

(1) Define the associated strategy / road maps / plans for the responsible product lines;
(2) Execute marketing plan and all required marketing activities with appropriate planning, drive, and excellence in execution;
(3) Manage product lifecycle and provide product/marketing related support for both CPB and equipment, including but not limited with, pricing, bidding, forecasting, expiration and etc.
(4) Partner with sales & cross-functional teams to define and ensure excellent marketing/product strategies delivery ;
(5) Manage relevant product marketing budget to ensure effective return on investment to drive business growth ;
(6) Understand associated diseases today and tomorrow, emerging therapies and technologies, competitive activities, etc. through participation to scientific congresses, market/business intelligence, networking in the field, in particular building a network with physician community and Key Opinion Leader (KOL) ;
(7) Work with the key multi-functional experts to define critical go-to-market parameters, including reimbursement, pricing, segmentation, target population, market positioning, etc. in order to maximize the growth opportunity generated by the launch of the new therapy;

Requirements:

•Bachelor degree in clinical medicine science or related fields.

•Minimum 10+ years experience in the medical device industry, including time spent in a marketing position and ideally previous participation in development and launch of a new therapy.

•Marketing technical expertise (product development, product launch, KOL management, etc.);

• Ability to understand, analyze and assess technical, clinical and scientific results;

• Ability to work with multi-functional players (RA, Clinical, etc.);

• Ability to use financial data;

• Ability of strategic thinking and development of marketing strategies;

• Ability of excellent communication / interpersonal skills;

• Self-motivation, problem solving attitude, quick in action, good team leader.

Our commitment to Diversity & Inclusion:

LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.

Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Beware of Job Scams:

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons posing as LivaNova recruiters or employees. The scammers may attempt to solicit confidential, personal information, such as a social security number, or your financial information. LivaNova will never ask for fees prior/during/after the application process, nor will we ask for banking details or personal financial information in return for the assurance of employment. If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for "See Open Jobs" on, and check that all recruitment emails come from an email address.