CRM Director - Shanghai

仅限注册会员 Shanghai, 中国

2周前

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¥36,000 - ¥50,000 (CNY)
该职位来源于猎聘 职位设置主要目的 利用CRM的平台和工具,帮助运营和市场营销团队,提高品牌顾客满意度,利用数据做精准营销,拉动客流,提升线上营销效果和外卖数据,提高ROI。 主要职责与关键绩效指标 职责内容 1、CRM规划: a)制定年度CRM战略、年度预算及采购计划 b)制定年度CRM目标及会员俱乐部目标 c)策划并执行CRM相关客户交流活动 2、活动管理: a)统一收集信息并加以分析和分类管理 b)建立基于会员生命周期的沟通和客户关怀项目 c)基于CRM系统以及POS系统中的会员信息以及消费信息,建立和优化精准沟通模型 d)与市场、运营各部门合作开 ...
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