China Marketing Director - Shanghai
2周前
Job summary
The China Marketing Director will lead the full marketing strategy and execution for the China market,driving brand growth, digital engagement, and commercial impact across multiple business lines.
This role requires deep understanding of China's digital ecosystem,
strong brand-building capability,
and the ability to collaborate effectively with global headquarters to localize global strategies for China.
- Develop and execute the annual China marketing strategy aligned with global brand direction.
- Strengthen brand positioning across both B2B and B2C segments depending on business needs.
- Lead integrated marketing campaigns across digital offline retail partner channels.
- Digital & china Ecosystem Expertise Drive Digital Marketing Across china Platforms WeChat Weibo Douyin RED Bilibili Tmall JD private-traffic ecosystems Build data-driven consumer journeys CRM Strategies Performance marketing frameworks Oversee content strategy influencer KOL Collaborations Social Commerce Initiatives Ensure Digital Activities Align With china's Fast-changing Tech Regulatory Environment.
职位描述
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