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Shanghai

    Senior Marketing Director - Shanghai, 中国 - Roche

    Roche
    Roche background
    全职
    描述
    The Position

    Planning


    • Set up marketing plan and strategy based on the analysis and research of market data
    • Execute marketing plan in a correct direction through timely cross-functional collaboration and customer
    communication
    Marketing & Product Management


    • Keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation of the Roche
    products


    • Plan, allocate and implement annual marketing plan
    • Conduct market research to understand market, competitors, brand positioning
    • Work closely with Corporate Strategy Planning, SFE and Sales Leaders to optimize CRM as well as sales
    strategy & road map


    • Contributes to Sales Force training on Product, product positioning and key messages
    • Attend regular sales meeting and joint call
    • Lead CBT and Cross functional team to integrate internal resources to make brand decisions and
    facilitate successful launch, drive the implementation of the tactic
    Financial Management


    • Allocate and Manage sales budget to maximize ROI
    • Develop, maintain and report on Sales forecasts
    Performance Management


    • Illustrate company business strategy, set working objective and promotion task, motivate team to
    ensure business development


    • Build cooperative and collaborative team spirit to align well with company's culture
    Team Management


    • Provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation,
    performance management, training, and professional development


    • Lead team to work closely and collaboratively with cross functions to combine resources, and drive win- win solution.
    • Manage turnover, develop high potential employees and provide career development opportunities for
    personnel

    Change Management


    • Initiate creative platforms and transform business model to build competitive advantage
    • Lead team adapt to change and drive business results under new environment


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