- Gather data from various media channels, including traditional and digital platforms.
- Utilize analytics tools to track and measure media performance.
- Analyze data to identify trends, patterns, and key insights.
- Track media coverage related to the organization or industry.
- Evaluate competitors' media strategies and presence.
- Analyze market trends and consumer behavior relevant to media consumption.
- Use data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.
- Stay updated on industry trends and tech, and apply this deep understanding of various advertising platforms, constantly adapting to changes in the advertising landscape.
- Monitor and analyze social media metrics, engagement, and sentiment.
- Assess the impact of social media campaigns on brand perception.
- Collaborate with planning and strategy teams to develop effective media plans.
- Provide recommendations for optimizing media campaigns based on data analysis.
- Based on global media strategy, secure that investments are optimized towards NCA and retention goals across media channel and country
- Perform quality controls and audits to ensure agency teams are optimizing the channels according to platform best practice.
- Responsible for driving the regional part of the global yearly performance budget, revenue and traffic forecasts for the region, in close collaboration with the regional media team.
- Provide data driven input on performance of spend as part of the total media budget using tools such as MMM to understand ROI.
- Prepare regular reports summarizing media performance.
- Communicate findings to relevant stakeholders in a clear and actionable manner.
- Drive and follow up on media budget investments and results for the region
- Analyse complex media data, including key KPIs to adapt and form plans both short, mid and long term.
- Assist in budget allocation for media campaigns.
- Optimize investments and spending based on the performance of different media channels using tools such as MMM.
- Ensure the accuracy and reliability of data used for analysis.
- Implement quality control measures to maintain data integrity.
- Marketing, communication or business degree/relevant qualifications.
- Great leadership and business judgment skills, preferably from an international environment.
- Extensive knowledge in media channels and media operations.
- Good understanding of SEO.
- Understanding of bought media.
- Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers.
- High analytical ability.
- Structured, organized and efficient.
- High level of English and strong in local language, both spoken and written.
- Strategic experience of media and its role in customer acquisition & retention.
- Operative media channels experience and knowledge of ad platforms tools and systems MMM.
- At least 3 years of working experience in above areas.
- Have experience from setting and managing large media budgets.
- Meriting with competence within digital/tech.
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Media Analyst - Shanghai, 中国 - H&M Group
描述
Job Description
As a Media Analyst, you will be responsible for analysing consumer and media data and drive the media agenda in the region, ensuring an effective utilization of media channels to enhance customer relationships, improve customer experiences, and drive business growth.
Your role involves overseeing data management, implementing media strategies based on Global guidelines and collaborating with cross-functional teams to leverage media data and analytics to form the media strategy and agenda across all media channels. You will play a key role in optimizing media investments through all relationship phases.
Data & Analysis
Media Planning & Optimization
Performance Reporting
Budget Management & Quality Control
Qualifications
Additional Information
If you feel that your experience, skills, and ambitions are a match, send us your application as sooner as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.
This is a permanent position based in Shanghai.
