- Lead local / regional Marketing Promotion Execution with excellence & customer focus, which align regions with marketing to improve execution and feedback (50%)
- Lead Regional Promotion Team win hospital listing working together with cross function team, as well as support for building DTP Chain Store to increase patient's accessibility (30%)
- Lead big brand promotional project execution aligned with brand strategy; increase participation in, and support of, center marketing activities(20%)
- Lead and ensure team high quality implementation of GSK promotional activities in the regions;
- Lead team to maintain good communication with key external experts in the region to support regional promotion meetings
- Lead team to understand market environment in the region, identify opportunities and make constructive proposals to central marketing team during annual activity planning.
- Expand GSK local HCO coverage by increasing number of local events
- Identify, plan and establish potential partnership with external experts/organization
- Ensure HCO/ EE qualification and documentation fits GSK requirements
- Provide Coach to the regional promotion manager to enhance capability & skills if needed;
- Leverage team's project management skills to support roll-out to marketing campaigns and TA projects
- Ensures all materials used in field are ZINC approved and provide timely feedback to central marketing team to ensure content delivery effectiveness
- Team Ability to work with central function teams such as marketing, EOT, Commercial Excellence and compliance teams
- University degree, preferable major in medical area
- MNC sales or marketing team management experience (min. 3 yrs)
- Successful coaching and people development experiences preferred
- Project management experience; presentation and facilitation skills
- Strong communication skills, competent in English speaking and business writing
- Proficiency in using MS offices (WORD, PowerPoint, Excel and etc.);
- Strong team player, willing to take initiative to make a difference;
- Self-motivated, passionate and performance driven;
-
GSK Sichuan, 中国 OTHER工厂名称: 四川成都 · 发布日期: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力高的学会合作,增加产品在区域内的推广机会和市场声音,同时确保推广活动合规、高效执行; · 识别/培养/维护区域专家,推动专家观念变化,在学术活动 ...
-
GSK Sichuan, 中国 OTHERStandort: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Datum: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力高的学会合作, ...
-
GSK Sichuan, 中国 OTHERNom du site: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Data de publication: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相 ...
-
GSK Sichuan, 中国 OTHERNombre del sítio: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Fecha de publicación: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · ...
-
GSK Sichuan, 中国 OTHERNome della sede: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Data di apertura: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域 ...
-
GSK Sichuan, 中国 OTHERMunkavégzés helye: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Kihirdetett időpont: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · ...
-
GSK Sichuan, 中国 OTHERPobočka: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Datum zveřejnění: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术 ...
-
GSK Sichuan, 中国 OTHERTên địa điểm: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Ngày đăng tuyển: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉 ...
-
GSK Sichuan, 中国 OTHERSite Name: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Posted Date: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力 ...
-
GSK Sichuan, 中国 OTHERNazwa biura: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Posted Date: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影 ...
-
1215 GlaxoSmithKline (China) Investment Co Ltd Chengdu, 中国 全职Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力高的学会合作,增加产品在区域内的推广机会和市场声音,同时确保推广活动合规、高效执行; · 识别/培养/维护区域专家,推动专家观念变化,在学术活动中影响更多的基层医生提升规范化诊疗理念 · Ke ...
-
GSK Sichuan, 中国 OTHERНазвание центра: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Опубликовано: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉 ...
-
GSK Sichuan, 中国 OTHERLocație: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Data postării: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力 ...
-
GSK Sichuan, 中国 OTHERİş Yeri: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Yayın tarihi: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力高 ...
-
GSK Sichuan, 中国 OTHERNama Site: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · Tanggal Posting: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学 ...
-
GSK Sichuan, 中国 OTHER工作地點名稱: China - Sichuan - Chengdu - JinJiang District - Building Baiyang · 刊登日期: Apr · Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理 · Role Purpose 职位目标: · 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划; · 与疾病领域相关声誉好、学术影响力高的学会合作,增加产 ...
-
地区业务经理-成都-obesity
3小时前
Novo Nordisk A/S Chengdu, 中国关于部门 · 肥胖症业务部是诺和诺德大中国区新成立不久的业务部门。肥胖症业务部致力于 改变肥胖症 ——提高对肥胖症是严重慢病的疾病认知、提供全球一流的产品组合、创造更好的药品可及性、匹配产品+服务的综合解决方案。我们的使命是服务于全中国约1.84亿成年肥胖症患者。肥胖症业务部目前正在搭建过程中,我们的组织年轻而有活力,立志用 " 赢 +" 雄心 塑造 市场领导者定位。 我们诚邀有识之士加入,共同改变肥胖症 · 职位介绍 · 通过 RDPAC考试认证 · 带领团队做好市场拓展,包括开发新的医疗机构,新的科室客户,新的渠道,商业模式的拓 ...
-
Area Specialist
5天前
Haleon Chengdu, 中国 全职Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
-
Haleon Chengdu, 中国 全职职位名称 :医药代表 · Job Title: · 生效时间 :2020年10月 · 汇报职位 :地区经理-医院 · Reports to (title): Hospital DM · 部门: Hospital Channel · Department: · 职位目标 Job Purpose : · 通过专业拜访、学术研讨活动, 为病患和客户提供专业的服务,传递品牌信息,维护品牌信誉,以完成公司整体业务目标。 · 主要工作职责 Key Responsibilities : · 在指定区域的目标医院中进行专业拜访和学术研讨活动,并达到公司要求。同当地 ...
-
Takeda Chengdu, 中国 全职Description · 主要职责: · 通过对代表的辅导和日常管理完成区域指标。 · 负责区域市场推广策略的制定和执行。 · 在负责区域内建立市场推广预算并控制费用。 通过各种区域会议的方式, 确保公司策略清晰有效的沟通,协助中央市场部执行区域市场活动,特别是培养区域KOL讲者,以及相关产品市场策略培训。 · 维护区域内 KOL的合作关系,并建立良好的沟通渠道,配合区域市场经理有效的执行市场活动,确保费用在预算内和活动计划有效执行。 · 配合区域大客户团队、 市场准入团队、销售培训发展和执行区域活动,参与区域和部分国家级KOL活动及负责产品顺利进 ...
Regional Promotion Lead/区域市场推广负责人 - Chengdu, 中国 - 1215 GlaxoSmithKline (China) Investment Co Ltd
 Investment Co Ltd&v=024){kind=logo}
描述
Role Purpose 职位目标 :
以客户为中心,领导区域市场推广团队,结合市场策略卓越的执行本地/区域项目 (30%)
带领区域推广团队,通过跨部门沟通帮助赢得医院准入和协同建立全国DTP药房的闭环,最终帮助提高患者对产品的可及性
在品牌策略指导下,执行和支持大型品牌推广项目/活动;同时支持中央市场部相关品牌推广活动 (20%)
Key Accountabilities/Responsibilities 主要工作职责 :
Lead Event Execution 领导项目执行 :
领导区域推广团队,确保GSK的区域推广活动高质量开展;
领导区域推广团队与重点外部专家保持良好的沟通,以支持区域推广会议;
领导区域推广团队了解区域市场环境,寻找机会,并在年度计划中提出建设性意见。
Lead team to educate and engage customer ( mainly with HCO) 客户接洽 (主要和 HCO)
增加本地活动,以扩大GSK当地HCO的覆盖面;
识别,计划和建立与潜在外部专家/机构的合作关系;
确保HCO/ EE的资质和材料符合GSK的要求。
Lead team to ensure excellence in execution and enhance feedback loop 领导区域推广市场卓越 的执行力和反馈
为区域推广经理提供指导和支持,以提升其需要具备的能力和技巧;
利用区域推广经理的项目管理能力为营销活动和TA项目提供支持;
确保所用资料都被ZINC审批通过,并及时反馈,确保内容传递的有效性。
Lead team to win in hospital listing and support for building DTP chain store to increase patient's drug accessibility 领导区域执行团队赢得医院准入和支持到建立 DTP药房,以帮助到患者药物的可及性 Matrix Management 矩阵管理 :
团队合作能力,比如与市场部,商业运营部,商业卓越部和合规部的合作。
Qualifications/Requirements 申请资格 / 职位要求 :
本科以上学历,相关医药专业优先
3年以上跨国企业公司销售或者市场营销经验
有人员管理发展经验优先
项目管理经验;表达及培训能力
良好的沟通能力,英语口语和商务写作能力
能熟练的使用办公软件( WORD, PowerPoint, Excel等)
团队合作能力,愿意主动做出改变
有上进心,为人热情,以绩效为导向
Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.
