- Lead programmatic buying strategy design and operation management to ensure PD/PDB campaigns success, with measurement of continuous effectiveness and efficiency improvement
- Obtain expertise in marketing and brand strategy with in-depth understanding of the industry environment and the E2E programmatic buy process, have experience in using DSPs and have a clear opinion on data-driven and digital marketing.
- Manages projects from inception to delivery, creating detailed strategy & schedules, providing timely and clear status updates to management
- Drive team to co-work with DSP to build a routine and self-evaluated performance optimization work process.
- Take Innovation initiatives on DP/PDB solutions.
- Working with ChBs internal teams to deliver success Responsibilities
- Lead overall PD/PDB campaigns strategy and operation, responsible for the performance result. Experienced in 2C industries, DSP or Media agency is preferred.
- Serve as the organization's media liaison and play a critical role as communication coordinator between internal stakeholders as well as external agency for an efficient operation workflow
- Guide the team to perform campaign execution Inc. Strategy planning, TA hiarachy strategy, operation, tracking, optimization etc.
- Post-campaign review management, responsible for setup programmatic evaluation model to have team get the ability to self-evaluate for better performance
- Act as the subject matter expert on the end-to-end marketing execution process
- Coordinate innovative projects
- As Senior media coach and support RemainCo media team in speed of execution and quality of service delivery, ensuring achievement of agreed SLAs
- Manage ChBS Media Programmatic team's scope, workload, and performance
- Develop strong working relationships with China Marketing Leaders to grow the GBS partnership and enhance ways of working and team capability development Qualifications
- Familiar with China programmatic buy development, with strong experiences of tailor-made PD/PDB strategy to drive brand relevance
- Marketer/agency/consultative services experience in programmatic media strategy and investment
- Experience with analysis and reporting
- Experience leading projects across multiple stakeholders
- Fluency in data-driven targeting and reach strategy
- Literacy in both spoken & written Chinese/English is a must
- Bachelor's degree above
- Excellent project management and organizational alignment skills
- Excellent presentation skills
- Strong attention to detail
Media Manager, Programmatic Buy - Chengdu, 中国 - PepsiCo
描述
OverviewThe purpose of the role is to:
Functional Responsibilities
People Responsibilities