- Drive omni-channel innovation to accelerate Sales Force ,empower distribution partner to expand sales channels, enable omni-Channel engagement for customization;
- Leverage social media Short Video & Livestreaming to accelerate omni- channel demand generation;
- Strategic Planning on Public Domain Operation, including douyin, kuaishou, WeChat, etc.;
- Fully in charge of social media account & content strategy, distribute brand message, Plan and execute public domain event & campaign for Distributor and Farmer Engagement;
- Build Customer Data Platform, digital content hub and digital asset management for omni-channel operation, accelerate brand message efficiently deliver to market;
- Enable sales force to leverage Douyin, kuaishou, Wechat to build brand awareness and expand farmer reach for demand generation;
- Enable distribution channel to leverage douyin, kuaishou, wechat social media for demand generation;
- Synergize public domain with private domain, enable online to offline to generate customer's demand via omni-channel solution;
- Enable data tracking and data attribution for social media channels, content, etc., finetune strategy, planning and execution;
- More than 10-year digital marketing experience, extensive experience in China market digital marketing solution;
- Extensive experience in marketing technology, ex. data tracking, data attribution, user funnel optimization, digital content hub, digital asset management, crm, scrm, CDP, etc.;
- Rich experience in customer and member acquisition, retention and conversion, have proven track record in customer growth and online & offline innovation program;
- Extensive experience with short video, livestreaming, content & event marketing;
- Sophisticated at social media organic growth strategy and paid media;
- Extensive experience with B2B/B2C operation in omni channels, sophisticated experience on optimizing customer experience;
- Competency of driving results and customer focus, good analytical abilities;
- strong communicator with fluent English and Chinese (oral and written), excellent presenter, commercial savvy;
- Bachelor's degree, Agriculture knowledge, omni-channel innovation mindset is preferred;
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Public Domain Operation Expert - Beijing, 中国 - Bayer
描述
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Public Domain Operation Expert
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