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Sports Marketing Intern - Beijing, 中国 - Caterpillar
描述
Job Description:
Caterpillar has sponsors Chinese Basketball Association (CBA) since 2018/2019 season. Through the CBA
League, we have created a perfect brand exposure, product display and customer experience platform.
This job will support to establish Caterpillar as a strong global construction machinery brand by
designing and executing a short, mid and long term sports/sponsorship program achieving strong
credibility for the product and brand. Shows perfect brand awareness and offers exclusive experiences
opportunities to our customers.
Job Duties:
• Assist team members to execute overall sports marketing and communication plan, develop
social content in support of communication plan, and support to execute online and offline
campaigns to increase offering brand awareness and customer experience.
• To support team members to communicate with internal BUs, facilities, and external dealers
and venders.
• The ability to proficiently use Microsoft software like powerpoint, word, excel, etc., and need to
assist the team in making plans.
• Execute team's basic work and establish a good team atmosphere.
Background / Experience:
• Educational experience in brand & marketing, or sports majors, or both.
• Knowledge of sports or be interesting in sports, especially basketball.
• Knowledge of digital & social media operation.
• Good human relations skills are required to develop a collaborative/cooperative work
relationship with others inside and outside the business units.
• Excellent written and oral communication skills in both Chinese and English
• 2025/2026 graduates who could be work for 3+ days per week, last 4 months at least.
Posting Dates:
April 17, May 14, 2024Caterpillar is an Equal Opportunity Employer (EEO).
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