- Product Content Creation:
Create, maintain and manage multi-channel product content for both internal and external audiences. Includes educational material, evangelism materials, creative guidance on product screenshots, gifs and videos, and sales collateral. - Product Narratives:
Master the current and upcoming product's technical capabilities and translate them into real-world, relatable product narratives that will be used on the website, sales collateral and blog posts. Own the why and the what of product communications. - Go-to-Market and Product Launches:
Partner with cross-functional stakeholders, including product, sales, CSMs, and marketing, to plan and execute go-to-market strategies for product launches worldwide. - Sales Enablement and Product Training:
- Co-Marketing Activation:
Create and facilitate co-marketing campaigns with relevant partners across the globe - 5+ years experience in product marketing, technical marketing communications, or mobile marketing communications
- True native fluency in English with exemplary communications skills
- Excellent visual communications skills - take a technical concept and explain it clearly in just one image
- Strong familiarity with mobile app marketing and related technologies
- Experience participating in dynamic product rollout processes
- Self-driven approach, with a positive outlook and a can-do attitude (be the person you would want to work with)
- Growth mindset and a collaborative and empathetic approach
- Excellent communication skills and ability to build trust with key stakeholders from different dimensions
- Bachelor's degree in Marketing, Business or Communications
- Hands-on experience working in a high-tech or startup environment
- Experience in the mobile app marketing, enterprise digital marketing, SAAS or B2B space
- Organizational and project management experience
- A great sense of humor
Product Marketing Manager, GCR - Beijing, 中国 - AppsFlyer
描述
What you'll do:Partner with sales to formulate and execute sales strategy plans to drive growth for new and legacy products; equip our sales team with the tools and materials to position and sell strategically. Deliver world-class training and testing on new features and retraining on legacy features.
What you'll have:
Bonus points:
