Xinhui Xu

"Hello, I’m a versatile visual designer with a strong foundation in both digital artistry and cross-functional communication. My expertise spans industry-standard design tools including Adobe Photoshop (PS), Illustrator (AI), InDesign (ID), CorelDRAW (CDR), and Lightroom (LR), enabling me to deliver high-quality branding, print layouts, digital graphics, and photo-editing projects.
Complementing my technical skills, I hold:
TEM-4 (CET-4) English certification, with proficiency in reading/writing design briefs and collaborating in multilingual environments.
Mandarin Level 2A (普通话二甲) certification, ensuring clear communication with global teams and clients.
High School Art Teaching Qualification, which sharpened my skills in visual storytelling, creative pedagogy, and project management.
I thrive in roles requiring creative problem-solving and aesthetic precision—whether developing brand identities, marketing collateral, or user-centric visuals. My portfolio  demonstrates adaptability across commercial and educational contexts, merging technical execution with strategic thinking.
I’m eager to contribute my design fluency and collaborative mindset to an innovative international team."

As a hybrid creative professional with 2+ years of cross-disciplinary experience, I bridge artistic storytelling and conversion-driven design. My expertise spans:
🔸 Commercial Illustration: Creating brand-centric illustrations for packaging, social campaigns, and editorial projects (Adobe PS/AI)
🔸 E-commerce Optimization: Designing high-converting product pages, banners, and promotional assets that lifted client sales by up to 30%
🔸 End-to-End Workflow: From concept sketching → client presentation → final asset delivery for platforms like Amazon/Shopify

I thrive in agile environments where art meets strategy—proven by delivering 50+ projects for lifestyle, beauty, and FMCG brands.

I hold a Bachelor of Fine Arts from Guangxi Arts University, where I completed a rigorous 4-year program focused on merging traditional artistry with contemporary design principles. My academic training emphasized:
🔹 Systematic Design Methodology: Advanced coursework in Poster Design (concept development to final execution), Layout Design (typography & composition for print/digital media), and Illustration (digital & hand-drawn techniques).
🔹 Technical Proficiency: Mastery of industry tools including Adobe Creative Suite (PS, AI, ID) and CorelDRAW.
🔹 Critical Visual Analysis: Studying art history and aesthetic theory to inform culturally resonant design solutions.

This foundation enables me to create visually compelling work that balances creativity, functionality, and strategic messaging.