婉鑫 陈

1. Over 5 years' experience in e-commerce operation including overseas branding website, cross-border e-commerce platform and WeChat Mini-program.
2. With 2 years working experience in luxury retailing, I am a fast learner on products and brands, with good aesthetics and brand awareness.
3. Good at creative copywriting and user experience optimization.
4. Good command of both written and spoken English with CET-6 and TEM-4 certificates.
5. Fluent in using Google Analytics and Sensor for data analysis, good at Photoshop editing and good
command of MS office suite.
6. With agency team management experience, I am a detail-oriented person with strong execution, good communication skills and logical thinking.

2021/09 – 2023/08 
Company: DFS Group Limited 
Position: Digital Business Operation 
Responsibility:
1. Responsible for WeChat eShop frontend page overall layout planning, coordinate with cross departments to ensure each e-commerce campaign moment to be rolled out in time and continuously optimize the frontend consumer journey.
2. Produce ECOM campaign banners and communication copies based on the guidance of Global Creative team to make sure branding coherence.
3. Work with brand partnership team for brand campaign launching, includes exposure touch points and brand assets confirming, and recap on the performance.
4. Coordinate with Performance Marketing team for social media channel and 3rd party apps (including OA, WeChat Moment Ads, XHS, EDM, Ctrip, Alipay) landing page creation and consumer journey optimization.
5. Support product team for UX copywriting translation when there’s new function or product iteration.
6. Provide WeCom content support to Customer Engagement Center for new fans recruiting and sales conversion.

2019/07 - 2020/07
Company: Castlery
Position: Senior Website Operation Specialist
Responsibility:
1. Manage digital business for all 3 marketplaces (Singapore, Australia, America) of furniture brand – Castlery. 2. Connect with product development department and procurement team, schedule new products launching project.
3. Docking with creative team for the creative works of website，manage products shooting and photo retouching project.
4. Do competitor analysis and landing page content planning, dig out the product selling points for final image，video and copy output on website.
4. Initiate product knowledge training and online campaign strategy brief-in to marketing team for social media communication.
5. Coordinate with instore sales for transferring display sample to Singapore display studio.
6. Recap on Google Product Feed project through various performance data metrics and kick-off content optimization planning.
7. Work with tech team for new functions iteration such as iOS App AR project, which make home-living online shopping more reality and friendly for end user, drive double uplifting on sales and order pickup.

2018/01 - 2019/06
Company: E-services Group Limited
Position: E-commerce Operation Specialist
Responsibility:
1. In charge of the operation management of e-commerce marketplace like Cdiscount, Lazada and Amazon. Mainly responsible for helping brand merchants create selling accounts on e-commerce platform and help them run their online stores.
2. Do the store boutique, product creation and listing optimization, inventory control, monthly promotion planning, CPC advertisement, order management and after-sales support.
3. Analyze and optimize search keywords.
4. Adjust sales strategies in time via collecting and analyzing sales data metrics.

2016/10 - 2017/12
Company: VT Zero Limited
Position: E-commerce Sales Specialist
Responsibility:
1. Act as an operation specialist of B2C website for selling phone accessories worldwide (America, Australia, UK and other EU countries).
2. In charge of product listings creation, search keywords optimization and do monthly digital promotion planning.
3. Provide solution support on any order and product issues.
4. Co-work with CRM team for EDM content creation, continuously track the performance and blast-out customized contents for target audiences.
5. Develop new customers, negotiate price and provide quotation for key accounts wholesale retailer.
6. Split out KPI and achieve sales target requirement each month (GMV $60000, GP $10000).

Graduated from Hanshan Normal University (2012 - 2016), bachelor's degree majoring in Business English.