Chen Wang

PERSONAL STRENGTH

• Online promotion techniques;
• Brand upgrade, VI project management;
• Professional photography;
• Extensive offline events experience (100+): including EXPOs, media release, opening ceremonies, new product launch, appreciation gala, and etc., with event attendees ranging from 30 to 5,000+, and in-depth knowledge of all processes and details.

• (Nov. 2023 – present) SONG VAPE (002723) – Key Account Sales Manager (Part-time)
• Responsible for overseas key account sales in Shanghai region.

• (May 2023 – Oct. 2023) QW Solar Technology Co., Ltd. (300716) – Brand Director (4 subordinates)
• Responsible for overall marketing and branding with a focus on SEM, SEO, and social media promotion matrix;
• Responsible for media, government, and industrial associations PR;
• Responsible for board meetings’ marketing related reports;
• Responsible for marketing related information disclosure and media crisis management.

• (Dec. 2021 – May 2023) Lumaotong Industrial Group Co., Ltd. (Shanghai) – Head of Brand (2 subordinates)
• Responsible for setting up overall marketing, branding, and government PR operation processes from scratch.

• (Dec. 2019 – Dec. 2021) Work as freelancer and provide market research & brand consulting services for clients within the sports, education, and culture industries with a focus on private social media traffic. Joined Guanghe Education (Shimao Service) as senior brand marketing manager for a short period of time.

• (May 2016 – Dec. 2021) Unifitness Sports and Wellness Group – Marketing Director (11 subordinates)
• Responsible for ATL/BTL marketing, with concentration on private social media traffic , industrial/PR events;
• Improve overall communication channels within the firm and among external partners/sponsors/government sports associations/industrial associations;
• Department management and development (Grew from 4 to 11 within one year);
• Budget planning and management (14 million+ CNY annually);
• Market intelligence (Baidu index, primary market research).

• (July 2015 – Apr 2016)  Gap period: travelling and visiting the family members in the US.

• (June 2013 – July 2015) Mercedes-Benz Arena – Marketing Manager (4 subordinates, Head of Marketing)
• Responsible for ATL/BTL Website, WeChat, SEO, PR events, organization, implementation and result tracking with a focus on sponsorship and destination marketing;
• Improve overall visual identification in the arena, and increase brand awareness of main arena and the music club;
• Manage publicity materials of the venues (including content, photography, client data, and etc.);
• Analyze market conditions, provide market research findings and competitor information to adjust marketing plan;
• Advertising promotion and budget management.

• (Apr. 2009 – May 2013) China Europe International Business School (CEIBS) – Assistant Marketing Manager
• Demonstrate strong project management skills and excellence in ATL/BTL events, including SEM, SEO, Website, budget planning, designing, and vendor management (around 40 events annually, more than RMB 1 mil budget);
• Extensive experience in social mediaand online promotion (Kaixin, Weibo, BBS, etc.);
• Demonstrate influential public speaking skills during global promotion campaigns (more than 10 annually);
• Demonstrate outstanding visual identification and designing capability in developing hard/soft ad, brochure, leaflet, while remain excellence incopy writing (selecting 5,000+ photos and editing 50,000+ words in ad/news articles; 2011 & 2012 CEIBS Dean’s News Award Winner);
• Maintain good relationship with mainstream media (Financial Times, Business Week, Caixin, airline magazines);
• Strong and diversified cross cultural experience.

• (Oct. 2007 – Apr. 2009) Anhydro China Co., Ltd. (SPX Group) – Marketing Specialist
• (Dec. 2006 – Oct. 2007) Shanghai Corporate Consulting Co., Ltd. – Investment Advisor
• (Oct. 2004 – July 2006) Pak’s Trading B.V., Alsmeer, the Netherlands – Production assistant

• Bachelor degree of International Business and Management Studies (IBMS)

(Aug. 2001 – Aug. 2006) Amsterdam School of Business (Amsterdam, the Netherlands)

(Aug. 2003 – Dec. 2003) Exchange study at State University College at Buffalo, NY, U.S.A

• CEIBS Executive Development Program: multiple certificates in Marketing Management (2009-2013)
• Mercedes-Benz Arena: Magic Sales Management Program (Sep. 2013)