Putting Spain on the Map
Spain – Once an Empire amongst Empires with a reach that extended from South America to the Philippines. Their economic might now relegated to a respectable 14th place in the World.
Take a moment and consider this.
What we are witnessing, first hand, are the early stages of an event so significant, it will bring unquantifiable benefits to a country that, for the better part of a Century, has had little visibility on the World stage.
To demonstrate, let’s start with a question:
What are the first things that come to mind when you hear the word Spain?
Most likely you might think of a couple of golfers, Real Madrid, Paella, Rioja, Flamenco, Gaudi, and depending upon your age, either Enrique or Julio Iglesias.
If you are a foodie like me, you might say Ferran Adria. If you are fashion conscious, you might say Zara or a host of other brands.
But ask that question a few years from now and without a doubt, many people will respond beBee. It is not a question of if, but when.
Such is the nature of social media that when a new entrant breaks into the market and gains traction, the whole World takes notice.
For the non-Europeans out there, can you name 5 large Spanish companies?
Unless you are in banking, this is no easy task. Some of you sports fans may recognize Banco Santander, Spain’s largest company, through their sports sponsorships. Any more?
beBee, the affinity social network from Spain, has attracted a whopping 11 million users in just over a year. Javier Cámara Rica, beBee’s charismatic co-founder, has stated a goal of 40 million users in two years.
Once beBee reaches 50 million users, that very same question will start to yield beBee as a response. With 100 million users, in all likelihood people the World over will finally be able to name one Spanish company without hesitation. No matter that Banco Santander, Telefonica and BBVA may have market caps that dwarf beBee; beBee is the one that everyone will know.
The two co-founders, Javier Cámara Rica and Juan Imaz are putting Spain back on the map.
The Spanish government should take note and do everything they can to support the growth of this social network we now call home. Banco Santander should hop on the bandwagon and partner with beBee to increase their brand visibility. Any major Spanish company should seriously approach beBee early, and explore partnership opportunities.
beBee will be the most globally visible Spanish brand in just a few years
This will provide a much-needed boon to an economy that has yet to find it’s footing since the Global economic crisis in 2008. We know it will happen. We have seen the energy and dedication of these two founders. They are passionate about optimizing the user experience and will constantly iterate and iterate again according to user feedback. We already love beBee, but know it will only get better and better.
In 5 years, the word Spain will be synonymous with the social network beBee. The words Buzz and Hive will be fondly adopted into the English language as beBee terms. Javier and Juan will make the cover of Forbes magazine. And we will have been part of that journey.
Dean Owen is Co-Founder of Quimojo, a revolutionary new concept in Global Campus Recruitment.
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