Lyon Brave

7年前 · 2分钟。 阅读时间 · ~100 ·

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Is Social Media A Waste of Time

Is Social Media A Waste of Time

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There are distinct periods in my life when i didn't use social media at all. From birth to 18 i had never even heard of Facebook. I distinctly remember getting Facebook because I wanted to see what my college roommates looked like and they had it. The new generation seems to think FB is old news and are really into SnapChat, which i just can't get into in my late twenties. Hell I barely used a computer until college. I was one of those rare college students who was too poor to have a laptop, so that meant i spent my life at the library. 

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Now I seem to sit in front of the computer all day and it is sad. I tell myself I am building a platform, but i think the reality is I am leaving a trail of things to be embarrassed about. I am wasting my time. I have no life.  I once had an editor tell me they wouldn't publish my book until i built a bigger platform and i really felt FUCK, because I suck at social media. 

One: I think i am too serious for social media. I don't understand the comical balance of being brainy and quirky. My friends and family never seem to comment on what I post. It's probably because I don't take the time to comment on what they post either. I get sick of seeing pictures of peoples dinner and lunches and puppies. Social Media is a lot of the same stuff over and over again. I love Angelina and Brad, but how many times do they need to run a story about her and Brad Breaking up. It's like people have nothing to report. Nobody is interesting anymore and honestly content isn't fresh. It's the same everyday. I miss the real world.

When I was in China I simply wasn't using Facebook or Twitter because most American websites are blocked, and guess what it was great. I didn't miss it at all. Life went on around me. In many ways my life was fuller and more vibrant and I wasn't leaving status updates about it. How often do we post about the mundane and why? Are we living in a vanity culture, of course we are and as a young entrepreneur, someone who wants to work for myself i  have been sucked into self publishing thinking i will catch my big break. 

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Successful people hire teams to handle their social media accounts. It's time consuming to always be online and prevents us from living life to the fullest. The bottom line is i am not making any money off social media, so why do I let it take up so much of my time. Guess, what in boot-camp we didn't tweet either. I guess, the more i have a life, the more i have things to do, the less i use social media. The less i have a life, the less i have things to do, the more i use social media. Sometimes I will really think writing content for someone else's website is important, but it's not. It's not leading to paid gigs. I am just a pawn. I am not making money and most of the time my articles barely have any hits. When i was doing good i was just out in the world living. 


Let me know what you guys think about the pros and cons of social media and if it has benefited you or not. 

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评论

Lyon Brave

7年前 #19

#25
Well, I really don't plan to do too much shooting for a few months still, but when i get something together I would certainly like your opinion.
#22
Wow - you are a true wordsmith - how do you do that - I think but cannot articulate. Don't think many people actually understand the wprds they use or its origin - methinks marketers/sales people are messing with our means of communication to further their dastardly deeds. Am very happy that today I did not encounter any sales people and had a truly sociable day, my friend came over for a good old chinwag - I walked over and admired the garage my neighbour is building and then I lent against the fence so my other neighbour could have a little nag about her problems with her dog, to complete the day I shared some vanilla ice cream drowning in cassis with a friend who is visiting for a few days. Thank you for replying to my comment.

CityVP Manjit

7年前 #17

#17
Hi Helena Jansen van Vuuren it is simply perspective. If we live in a bubble of marketing or our professional experience emanates from an image based view of the world, then the way we paint personal brand is with the same brush. Unfortunately when it is we the regular citizens of the human race who get painted over, we assume that is way for everyone because we assume the expertise of the people who give us this air-brushed version of life, must be on the leading edge. Often they are not - it is an unquestioned assumption in a world that at least I am willing to question. There are times when it makes absolute sense to have a brand and in the world of artists coupled with a world of consumed attention span, social media can be a product or service showcase. The fact that we link the word "marketing" to social media, tells us what the word "social" really is. It is old fashioned marketing from a profession which still draws its references from a 20th Century mindset. Do I want to live in a world of soundbites and quotes, where thinking is group-think? I don't think so. There is digital, but this is a different ball game, it is one that marketers are beginning to adapt to but it is not a subjective measure of social media, which includes subjective images such as personal branding. Digital now contains objective measures of media use. The question is that when we become units to be measured, sliced, diced and then marketed to, what is "social" about that?

Jim Murray

7年前 #16

Lyon Brave The answer to every question about the utility of social media or any media for that matter always begins with three words..."It all depends". It all depends on what you're looking for. It all depends on what you do. It all depends on what your strategy is. Doesn't sound to me like you really understand any of that stuff. So maybe you should sit down, off line, and figure it out. You're a writer. Write yourself a strategy. Create a personal brand. Figure out what's needed in your postings to let people know what you can do for them. The people who win, at either building an audience or finding clients or customers, are the ones who have that figured out and execute it every day. You sound like a lot of people I come across these days....cynical about social media without really understanding why. Most people, in point of fact, are either not inclined or not capable of doing all the work that's required on a long term ongoing basis to make it work for them. The ones who are equipped are the ones who succeed. Social Media Darwinism 101. You asked for an opinion. You got one. Have a great day.

Tony Delorto

7年前 #15

Great post. Agreed totally !

Matt Sweetwood

7年前 #14

No, it's not a waste of time.

Lyon Brave

7年前 #13

#13
lol confirmed
#15
'I am so old'.....probably older...haha ....really appreciate that you confirmed my suspicions....am very wary about all these buzz words for the same ol' same ol'....and of course do not question...forget how many times I have been told 'you may be too old to understand' 'but believe for £xxx an hour I will deliver even if I can't explain it to you'....it is only a newly labelled world!
Even as a computer geek, I resisted social media. There was something intrusive about it. Now I embrace it. I've only truly engaged with social media since last Oct. What fun! What have I missed? Here's to the future.

CityVP Manjit

7年前 #10

I am old so I grew up in the ancient era of punk rock. In those good old days we had the Sex Pistols and they produced an album called "Never Mind the Bollocks" https://www.youtube.com/watch?v=bucVwI0RfEg and despite all my worldly personal development and growth in the last 20 years, when I listen to this album I regress back into the 16 year old I used to be when this album was released. The reality of the Sex Pistols was two fold, the commercial acumen of Malcolm McLaren to take punk rock from the street culture of New York and turn into a business and streets of gold with many commercial punk bands emanating from London. What is important in the context of what you are saying is that the lead singer Johnny Rotten, reverted to his real name John Lyndon, and created what McLaren and Lyndon had actually created PUBLIC IMAGE LTD The needle on personal brand has not moved since, we are engaged in the same marketing bollocks that made these groups cultural phenomena and brought the Sex Pistols album into collective conscious - though most people have by now forgotten some of the great lyrics on that album, which include "fuck this, fuck that" - an attitude which culminated in Sid Vicious killing his girlfriend Nancy Sprungen and then himself in a bath. Sid Vicious became a personal brand and got lost in that marketed identity. His real name was John Beverly. The irony today is that nobody remembers John Beverly. We are all still living in PUBLIC IMAGE LTD http://www.pilofficial.com/info.html and John Lydon continues to make good money and he can consider himself an artist - a rich artist that played the game and knew our life remains PIL. It is what it is, but we have the choice today of continuing to sound like marketing reps or talk in the human voice - whether poor or not poor.
Now...One thing: You got talent! So...make it shine !...Never back down ! We need you to stand out, write, screenplay, pre-produce, post produce and webcast...after going TV or silver screen will depend on the socialmedia audience metrics you will get...don't worry about success, everyone i know seeking for it..never found it...it is success that finds you..because you follow your unique path...Success isn't riding on highways! It seeks for the dust trail of a lone pathfinder. Be (beBee) You ! Lyon Brave do you confirm ?
Great question & relevant post Lyon Brave founder of beBee dogma, beBee is for everyone, everywhere, any time...it transcend human kind because it is on basic mode free to/&/for use...following rule of gamification and it connect you to people you don't know...means you will get wanted or not ...an audience. As far as i am concern, i agree with my peers mindset...and i would add that socialmedia is a discipline, an industry with a wide array of set of tools....beBee disrupt that because beBee isn't a tool. beBee is a cyber life form of Ai (Yes artificial intelligence)...because it applies the rules of affinity propagation technologically & literally talking: see my definitions in this article: https://www.bebee.com/producer/@stephan-metral/in-depth-with-affinity-propagation-let-set-the-stage

Paul Walters

7年前 #7

Lyon Brave Stick with it . There is some serious talent buzzing around and they interact !!!

Lyon Brave

7年前 #6

#8
I could use a mentor because clearly i have Mommy issues Deb! I have been browsing cameras on Amazon. I am definitely-in the beginning phase of thinking out my first independent film. I will be looking into that mobile film festival too.

Lyon Brave

7年前 #5

#7
I enjoy communicating too

Dean Owen

7年前 #4

It is very easy to have a life and be on social media, but if you have an agenda (i.e. in your case you "want to catch my big break") then it requires effort, as does any agenda in life. It is work. Some people enjoy it. For me it is menial work building a following. Very easy to do and anyone can build a huge following, but it is time consuming. If you need a huge following to convince people of your influence, then build one, but better consider it as work and not play. But I know you don't let social media consume you and you do have a life, so I wouldn't worry so much.

Lyon Brave

7年前 #3

#1
I agree with you. What an interesting name Gert FYI

Lyon Brave

7年前 #2

#2
Let me know if you find your online marketing course useful. I will admit out of all the platforms beBee is my favorite site, so hopefully this can be an invigorating and original environment.

Gert Scholtz

7年前 #1

Lyon Brave My view would be that SM is what you make of it and what you want from it. To me, beBee in particular is a means of enriching my knowledge and expanding my social interaction. Some on the platform have used it successfully to get writing and other work assignments – which is not my aim as I am full time employed. To me it is not healthy to use SM media as a replacement of our real social lives with family and friends, but it can be an enhancement to our social and professional lives. These are my thoughts then; not in any way aimed at yours, only in addition to yours. Thank you Lyon.

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