市场策略经理(偏商业分析与项目推进) - Shanghai

仅限注册会员 Shanghai, 中国

2天前

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¥15,000 - ¥25,000 (CNY)
该职位来源于猎聘 【职位介绍】 我们正寻找一位充满热情与开拓精神的市场营销伙伴,加入我们处于快速成长期的团队。这是一个难得的从0到1参与构建市场与品牌体系的核心角色。你将深度参与方向探索、策略设计与项目落地全过程,在实战中沉淀方法,为未来的团队与体系打下坚实基础。如果你热衷于接受挑战,在不确定性中创造清晰,并享受与团队共同成长的成就感,我们非常期待你的加入。 【岗位职责】 1.体系搭建与规划:参与公司Marketing 与 Branding工作的体系化搭建,在探索期共同梳理工作方向、核心方法与优先级。 2.策略分析与设计:围绕门店宣传、社交媒体传播、CR ...
工作描述
该职位来源于猎聘 【职位介绍】 我们正寻找一位充满热情与开拓精神的市场营销伙伴,加入我们处于快速成长期的团队。这是一个难得的从0到1参与构建市场与品牌体系的核心角色。你将深度参与方向探索、策略设计与项目落地全过程,在实战中沉淀方法,为未来的团队与体系打下坚实基础。如果你热衷于接受挑战,在不确定性中创造清晰,并享受与团队共同成长的成就感,我们非常期待你的加入。 【岗位职责】 1.体系搭建与规划:参与公司Marketing 与 Branding工作的体系化搭建,在探索期共同梳理工作方向、核心方法与优先级。 2.策略分析与设计:围绕门店宣传、社交媒体传播、CRM等重点领域,开展现状调研、问题诊断,并输出初步的策略规划与方案。 3. 项目拆解与协作:协同商品、运营、门店等业务部门,将市场策略与创意转化为可执行的具体项目和行动方案。 4. 落地推进与优化:负责推动相关项目的执行落地,跟踪进度与效果,基于数据和反馈进行持续迭代与优化。 5. 经验沉淀与赋能:在实践过程中,系统性地总结方法、经验和标准流程,为团队能力提升与后续体系化建设提供参考。 6.其他由部门领导安排的相关工作。 【任职要求】 1.拥有2年以上市场营销或品牌相关工作经验,有知名消费品、零售行业背景者优先考虑。 2.对市场营销有扎实理解,熟悉社媒运营、线下门店宣传、CRM等主流市场手段及其在整体体系中的价值。 3.具备战略思考、市场分析、业务梳理、流程构建的能力,能独立开展研究、分析并制定策略。 4.拥有项目管理相关工作经验,擅长在目标动态、资源有限的情况下,主动推进并解决问题,确保拿到结果。 5.具备出色的跨部门协作能力,能与不同职能团队高效合作;拥有强大的执行力,能一跟到底,对结果负责。 6.主观能动性强,善于主动沟通与思考;对世界充满好奇心,学习意愿强烈;富有团队合作精神和集体荣誉感。


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