消费者洞察高级主管 - Shanghai

仅限注册会员 Shanghai, 中国

1个月前

班网

该职位来源于猎聘工作职责 1.市场战略洞察 (1)监测快消行业趋势、政策及竞品动态(产品/价格/营销策略),输出周期性市场洞察报告,为业务决策提供支持; (2)主导品类消费者U&A研究、人群细分(Segmentation),挖掘食品/饮料赛道潜在需求与机会点。
(3)消费者洞察:利用定性的方法,研究消费者的生活方式及品类的角色,挖掘消费者的深层情感,场景和功能需求,
建立典型消费者画像,为产品开发和营销策略提供依据。
(4)竞品分析:收集并分析竞争对手的产品、价格、渠道、促销策略等信息,
评估其竞争优势和市场份额,
为公司制定竞争策略提供支持

量管

基于Design Thinking方法论,
统筹新产品0-1
开发全流程(
概念设计-
产品测试-
上市复盘)
，优化
产品组合、、
　　定价及概念;
结合私域数据与外部调研,
构建典型.consumer画像, 解析情感/ 场景/ 功能需求,
r指导 product开发与营销 strategv.
独立设计并执行大型调研项目（问卷设计-数据采集-分析建模），串联多维度数据输出actionable insights；
推动调研结果在品牌定位广告优化Campaign复盘等场景的落地应用。
通
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- 联动market.product.saleresales Teams ， uysdtprovidet consumer Insight Supports , Push Data Drive Business Growth .
工作描述
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