Manager, Insights - Shanghai, 中国 - Goodyear

    Goodyear
    Goodyear Shanghai, 中国

    发现在: Talent CN S2 - 1周前

    Goodyear background
    描述

    Location: CN - RHQ
    Goodyear Talent Acquisition Representative: Amber Li
    Sponsorship Available: No
    Relocation Assistance Available: No

    The position will primarily be responsible for fueling data driven decision making at Goodyear. This includes the entire gamut of data analysis from basic descriptive data analysis to using advanced predictive techniques. Data storytelling is a key aspect of the role as the analytics will need to be connected to the business strategy and drive actionability.

    A secondary objective of the role is to assist with market research initiatives in line with the APAC business strategy. Lead / Coach multiple APAC markets on the entire market research process, including research design, sampling strategy, data collection, data analysis plan, providing key learnings and making recommendations aligned to business objectives. This role encompasses all phases of research along the brand's lifecycle continuum, including brand tracking, segmentation and positioning, brand health and product life cycle management activities.

    The role will report to the regional Consumer Insights & Analytics Director and will work closely to define the APAC Insights & Analytics strategy.

    All of the above will require:

  • Working closely with in-market teams, cross functional teams (e.g. Supply chain, Trade Marketing etc. ), and data/research agencies
  • Presenting data and insights to the stakeholders
  • Training teams across APAC
  • Planning, budgeting, and engaging with procurement for RFPs and payments.
  • Ensuring continuous alignment and strategic partnership with APAC and Country Marketing and Executive Leadership.

    • Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

    Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to