- Working under the leader of HOKA Partner Retail and Wholesale team in China, the HOKA Key Account Manager is responsible for contributing to the sales and margin growth of HOKA partner retail and wholesale business in China by directly managing key partner retailers and key multi-brands retailer to drive the sales, distribution development of wholesale multi-brands channel, partner retail mono-store channel in appointed territory in China market
- Will be held accountable for achieving HOKA Long Range Plan like the sales budget plan, distribution channel development plan, etc.
- The role includes effective coordination/ alignment of merchandising, marketing (Field marketing) and sales with appointed key accounts. Key areas for influence include key account or key partner advisory in executing sales strategy for each season in order to achieve the HOKA business plan.
- The role requires representation in Global Brand meetings which requires consumer and retail product expertise for running category.
- The role has rich experience of partner retail business management to build up and grow up partner retail mono-store business with appointed key accounts and key retailers in China market.
- Has solid capability to build strong relationships with Business Partners (across buying, sales, merchandising, partner retail mono stores), to successfully manage designated business partners.
- Responsible for managing and executing the HOKA sales strategy in China ensuring the achievement of brand objectives, brand representation, sales and gross margin with designated partner retailer and key account retailers.
- Identify brand and product growth opportunities at market level to ensure maximization of sales across all existing and potentially new product categories.
- Liaise with the merchandising team, demand planning team, operations team to ensure accurate forecasting and buying to forecast, as per the critical path and oversees the logistics and inventory control for designated partner retailer and key account retailers.
- Direct business channels on product line merchandising, selection and selling strategy as appropriate.
- Work with Product management, marketing and international marketing to ensure the seasonal sell in packages are appropriate, complete and are communicated effectively, both internally and externally.
- Participate in the key global brand meetings, to include the seasonal finalization, launch meetings and Asia Pacific regional meetings.
- Plan and organize seasonal trade shows for designated partner retailers and wholesale retailers and lead them to placing seasonal PO in line with budget plan
- Maximum multi-brands channel opportunities to grow up general wholesale business in appointed territory.
- Strategically develop Partner Retail Mono-Store channel with partner retailers as priority to grow up HOKA business in China market in line with long range HOKA plan.
- Identify and recommend potential areas for brand marketing investment to drive brand awareness and sales, above and beyond local activity.
- Identify potential product collaborations that are in keeping with the brand strategy and makes recommendations to the product team for approval.
- Act as the first point of call for designated partner retailers and key accounts within the HOKA Brand
- Strategically contact and manage designated customers on a consistent, predictable cadence.
- Regularly check and ensure HOKA point of accesses are under well management in terms of brand image and VM, ensure that sales staff at HOKA point of accesses are well trained and offering good service to consumers.
- Build strong professional relationships with all stakeholders for each designated account.
- Develop a strong understanding of target consumer, trends and competition in key markets.
- Maintain regular daily or weekly contact with Sales Leadership, regarding sales updates, sell through, issues, opportunities, and market intelligence.
- Propose new opportunities to Sales Leadership
- Travel within China and to the key cities to gain a full understanding of the opportunities that exist.
- Provide the leader of HOKA partner retail and wholesale team with data and analysis on all business areas as required.
- Collate individual key accounts brand information including market sales, product and sales data to provide the brand team with essential feedback and direction. Outline areas for future potential.
- Cooperate with cross functional team smoothly
- Follow communication procedures, guidelines and policies;
- Handle changes in policies or renewals;
- Learn and understand brand knowledge of Hoka via E-LEARNING training, official website and materials shared by brand team.
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Assistant Key Account Manager, HOKA - Shanghai, 中国 - Deckers Brands
描述
30% HOKA Sales Strategy Proposal and Implementation
30% Business Development:
30% Account Management:
10% Others
