Country Marketing Head_MA - Shanghai, 中国 - Bosch

描述

Job Description

Defining and fine-tuning overall China marketing strategy according to Bosch global and local strategy, local market trends, and ambition to future
- Driving implementation of marketing strategy with focus on sales channel development and management, and integrated communication with high level of operation excellence
- Taking the key role for new things in the company, , data connection, data collection, data-driven operation, new initiatives for new EV's products, services, and channel
- Co-driving short-term / long-term business performance together with the business head, , market potential analysis, strategic customer acquisition, product / customer portfolio management, etc.
- Building up and lifting up the team core competences to the new era

Qualifications

Be responsible for China country marketing team with channel management and customer communication functions.
- Develop marketing strategy for automotive aftermarket consisting of wholesalers, retailors, workshops, and B2C.
- Channel management and develop 4P approaches to support sales growth in relevant channels.
- Manage commercial conditions (pricing, bonus, expense) to enable business target achievements.
- Develop channel marketing concepts (1TL, 2TL, workshops) to expand touch points and sales performance with collaboration with sales.
- Manage customer communications incl. trade fare, exhibition, customer events.
- Develop content marketing strategy and deliverables by overall branding, channel requirements and product selling points.
- Collaborate business units for business decision and review meeting.
- Manage and develop team.

Additional Information

该岗位有内部推荐奖金(仅限博世内部员工申请),具体请参见《博世中国内部推荐政策》

Internal Referral bonus of this vacancy (Valid only for Bosch associates). For the detailed regulation, please refer to Bosch China Internal Referral Policy