Core Reagent Marketing Manager - Shanghai, 中国 - Danaher
描述
Develops specific marketing plans and activities for core reagent product lines to establish, enhance or distinguish product placement within the competitive arena.
Develops business plans and product positioning in the marketplace.Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies.
Works with engineering, manufacturing and sales to develop new products or enhance existing reagent portfolio (including Thyroid, Fertility, Clinical Chemistry etc.)In-depth business acumen on IVD industry and related fields, understand the key activities in IVD industry like VBP.
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