产品企划 - Shanghai

仅限注册会员 Shanghai, 中国

1周前

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该职位来源于猎聘 岗位职责: 1. 市场分析:分析市场信息,针对产品系列市场进行深入分析,理解市场趋势、用户需求和竞争环境; 2. 用户画像:针对产品系列爱好者创建详细的用户画像,包括使用场景和需求,输出目标用户和场景画像; 3. 品类分析:详细分析各品类特点,包括竞品的品牌地图和市场趋势; 4. 产品升级:设计并实施产品创新或改善策划提案,根据市场反馈和产品生命周期进行产品升级; 5. 价格策略:搭建产品框架和制定撰写年度产品企划案,制定明确的品牌和价格策略; 6. 项目管理:产品企划项目管理,包括从企划、设计、开发,到试产等全程管理,参与产品营销相关 ...
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