Brand Manager - Shanghai
仅限注册会员 Shanghai, 中国
1个月前
* 此薪资范围由 beBee 估算
You will lead 360° brand building for Bundaberg brand balancing strategic planning with hands-on execution across daily EC marketing, campaigns, digital touchpoints, and sales support.
Job summary
This role is to shape the future of a premium lifestyle brand in China- Bundaberg. Bundaberg is a bold, craft-brewed soda with an Australian heritage and cult following.You will lead 360° brand building for Bundaberg brand balancing strategic planning with hands-on execution across daily EC marketing, campaigns, digital touchpoints, and sales support.
Responsibilities
- Own the annual brand plan and define key campaigns, messaging, and media approach.
- Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.
- Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups.
- Collaborate with sales, trade marketing to land commercial initiatives & activation.
- Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly.
Qualifications
- Has at least 5 years of brand or digital marketing experience, ideally in premium food & beverage or lifestyle brands
- Brings strong strategic thinking with hands-on experience in EC or social media operations
- Communicates clearly, works independently, and knows how to drive influence across teams
- Has a strong brand instinct with an eye for good creative, storytelling pop culture and trendy spots & stuff.
- Is great at balancing structure with agility – can plan ahead, yet adapt quickly
- Is fluent in Mandarin; working English proficiency preferred
- Bonus if you have experience associated with Australian brands or living/study experience in Australia
工作描述
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