此职位不再接受申请
- Bottler's alignment on Marketing strategies & integration of plans (partner with Franchise and C&CL), to identify & prioritize the big bets in market.
- Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.
- Managing the process of Brand/Commercial plan engagement with Bottler Sales force, e.g. brand roadshow.
- Local Initiatives to Capture Business Opportunities, includes create and evaluation of business case, develop full marketing plan, create activation guideline, support bottler capability building, e.g. MM local flavor.
- Support the system in customer marketing.
- Ou Incentive management includes marketing award integration, by brand incentive management.
- Agency management.
- Regional innovation strategy - packaging/flavor/development.
- Shamelessly apply best practice from other markets, including CBL, SCCL, and other OU team.
- Portfolio/SMC related projects support.
- Degree qualified.
- Proven track record of leading complex projects with multiple stakeholders
- Relevant experience in consumer marketing or operation.
- Strategic thinking and team spirits with good communication skills.
- Fluent verbal and written English
- Located in Shanghai – 20%-25% travel
Manager, Frontline Marketing - Shanghai, 中国 - Coca-Cola
描述
Job Description
As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and marketing team with high level of trust.
What You'll Do for Us
To contribute marketing strategy development and support Frontline Marketing Director, including:
Qualifications & Requirements
Skills:
Influence