增长负责人(裂变&补贴增长) - Beijing

仅限注册会员 Beijing, 中国

2周前

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¥40,000 - ¥70,000 (CNY)
该职位来源于猎聘 岗位职责 1. 基于公司多学科的业务目标,深度分析用户行为数据,制定在读用户转介绍及未付费用户裂变的整体策略,明确各阶段目标与关键指标,带领团队交付业务增长的结果; 2. 构建科学合理且富有激励性的用户转介绍与裂变激励机制,平衡公司成本与用户收益,激发用户主动参与裂变行为的积极性与持续性。设计多样化的激励形式,结合不同用户群体的偏好与需求进行精准匹配,同时不断优化激励机制的规则与算法,提高激励效果的精准度与有效性; 3. 基于数据分析结果,深入分析数据背后的用户行为与心理特征,制定针对性的优化措施与改进方案,对活动流程、用户引导、激励机 ...
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