Manager, Strategy Marketing, Automotive Refinish Coatings(005014) - SHANGHAI, 中国 - BASF SE

描述

• Drive ECR Refinish China local strategic Marketing topics including Refinish strategy, sustainability, and act as a source of Market Intelligence.
• Work with global and RBU Marketing on Refinish Strategy work or localize the global/RBU Strategy to China.
• Act as a source of intelligence on China Automotive refinish market trends, competitors and etc.
• Ambassador for sustainability in ECR China. Drive sustainability by working with relevant colleagues and partners leveraging our sustainability performance to strengthen BASF's reputation with key stakeholders.

• Support LMM to drive China Refinish strategy development with key stakeholders and support the database, slide deck preparation, alignment coordination and implementation communication.
• Deep understand and analyze the refinish market, industrial trend, the impact to business development.
• Coordinate key stakeholders and external resources to regularly update the China Refinish Market study.
• Track and push the strategic plan implementation.

• Own and update the MRD database for China Refinish market. Work collaboratively with global and RBU Market intelligence team to manage market size, market share database, maintain competitor landscape.
• Be responsible for market intelligence collection by desk searching, customer visit and market scouting and 3rd party report etc. and share with different functions.
• Be responsible for monthly Market Intelligence report update.
• Close collaboration with PS&R and TM team on the regulation topic to bring the potential change to internal relevant functions for early preparation and development plan.
• Provide with some guidance and suggestions according to industrial trend or market intelligence.

• Be the window person of Sustainability topic of ECR China. Get trained by global / RBU marketing on Sustainability topics and understand our sustainability value proposition.
• Be in contact with all relevant stakeholders and take part in internal and external networks to learn more China sustainability topics.
• Guide and train sales force in the customer dialog on sustainability topics and sustainability selling
• Localize the global sustainability slide deck for China business purpose.
• Drive key sustainability action fields or projects in the area of Marketing.
• Work in close collaboration with internal and external partners of ECR and functions, supporting implementation of relevant initiatives, and generating content for communication
• Ensure continuous learning with respect to sustainability
• Education: Master's degree in Marketing or Business Administration, ideally with a Strategy and Marketing focus
• Min. 5 years of professional experience in marketing preferably in the automotive refinish industry. Strong network connection in Automotive industry is preferred.
• Advanced in analytical and reporting tools (PowerBI, Thinkcell, Power Automate, etc.)
• Strong communication, interpersonal and presentation skills, fluence in both English and Chinese is a must
• Selfdriving, intercultural understanding to effectively execute complex projects and collaborative with multiple internal stakeholder
• Strong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organization
• Strong project management, facilitation as well as influencing skills
• Personal passion for sustainability
• High motivation to achieve success together as a team, customeroriented working style as well as creativity and innovation capability