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- Support SMM to prepare annual marketing plan & communication strategies including ATL & BTL activities cross omni-channels.
- Responsible for brand IMC planning and execution.
- Social and digital platform management.
- Business data analysis and monthly sales forecast.
- Understand and monitor the internal/external business environment in category, customer, consumers and competitors via market research and IMS/Kantar reports.
- Co-work with cross-functional teams to co-make media and trade plan.
- Product line extension and existing products management
- At least 5 years marketing experience with solid brand marketing experiences.
- Bachelor and above.
- Omni-channel (esp. E-commence or drugstore) business sense will be plus.
- Strong communication skill with cross-functional department.
- Fluent English skills.
- Strong strategic thinking and beautify sense.
- Adept at Microsoft office series, esp. Excel usage & PPT presentation preparation
Brand Manager - Shanghai, Shanghai - Haleon
描述
About The Role
The role of brand manager is to support the Marketing Manager to ensure continuously strengthening brand equity, increasing market share and achieving sales growth target.
Key Responsibilities
Qualifications And Skills
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
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