ToB 行业内容营销经理 - Shanghai

仅限注册会员 Shanghai, 中国

1个月前

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该职位来源于猎聘 【岗位职责】 1、制定ToB内容营销战略与年度/季度/月度规划,明确行业洞察、白皮书、案例研究、技术文章、短视频等方向,确保内容紧密匹配业务目标与客户需求。 2、负责内容从选题、策划、撰写审核到排版发布与效果追踪的全流程管理,主导核心内容创作与团队内容审核,保障内容专业、准确并贴合ToB客户阅读习惯。 3、搭建并运营多平台内容矩阵(官网、公众号、知乎、视频号/B站等),依据各渠道特点调整形式与策略,实现内容精准传播。 4、建立内容效果评估体系,通过阅读、下载、转发、停留时长、线索转化等数据分析,持续优化策略与流程,提升营销价值。 5、制 ...
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