Head of Marketing China - Shanghai, 中国 - Triumph International

描述

Triumph is one of the world's largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph and sloggi. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

Learn more about Triumph on:

Our Marketing Department in Shanghai, China is looking for a Head of Marketing China

Your Responsibilities:

• Design, develop and drive Triumph China's Strategic Marketing Plan and Process that continues to provide consumer focused opportunities and sources of profitable growth, delivering against the Corporate and Business Unit KPI's and Targets.
• Continuously develop and drive the Brand marketing positioning and values in the country.
• Develop a world class China Marketing Organization structure , which engages consumer-minded marketing professionals to drive a Brand Led Consumer Focused culture and commercial approach, based on clear roles and responsibilities.
• Develop and implement an operating system framework to ensure that the Brand Marketing strategy and guiding principles of the Triumph Business Unit are embedded and aligned across China, delivering effective and innovative marketing strategies and best-in-class media strategies aligned to target audience, brand KPIs (including market share, brand awareness, brand preference, brand recognition, media value, etc.), brand values, and positioning.
• Develop and implement smart digital marketing strategies and plans to ensure the brand is taking the on trend approach to reach the right TA in right platforms with right contents.
• Lead and drive marketing activities to drive the traffic to both online and offline channels
• Protect brand image across all channels and customer couch points to make sure all communications are on brand and aim to increase the brand equity.
• Work with EC team closely and lead EC marketing to drive traffic for online channel through effective in-site paid media and content marketing
• Role model the skills for the Regional Marketing Organization across 7 core competencies, leadership principles and functional marketing competencies including Long-term Brand media strategies, annual marketing planning, development of seasonal media buying strategies, annual social media plan, EC content marketing and paid media plan.
• Drive and lead internal and external agencies to develop China's marketing programs.
• Collaborate with the key marketing staff functions including Digital marketing, Brand communication, Retail Marketing, EC team, Brand merchandising, Brand Creative, Visual Merchandising to ensure that we are consistently delivering against the Service Leader Corporate proposition via efficient processes, reduced time to market and engaging and inspiring shopping experiences linked across all touchpoints for our consumers
• Develop China's planned brand marketing concept that provide consistent brand experience of Triumph via translate situation analysis, brand equity study, media and consumer trends to actionable insights that contribute to the localization of the global marketing strategy.
• Utilize exceptional understanding of women's apparel to provide insights and deliver competitive advantages and economies of scale for Marketing Triumph.
• Jointly establish and foster a collaborative, inspiring and energetic leadership style that promotes initiative and entrepreneurial thinking in line with the corporate shared values of honesty and trust.
• Fully manage the Advertising & Promotion budget, VM budget and EC marketing budget in the country to ensure efficient allocation of funds in line with the country by country sales development outlook, and provide budget spending allocation on country level across consumer touchpoints.

Your ideal profile:

• 8 years+ experience
• 4 years+ Senior Marketing Management covering full marketing function including EC marketing, Digital marketing, Brand marketing, Retail marketing.
• Strategic thinking and commercial mindset
• Extensive consumer and competitor understanding
• 4-year top leadership experience in a large market.
• Cross Functional expertise in Marketing management

We offer:

You will never walk alone

As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.

Make a Difference, together

The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.

Putting People at the center

At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy

We continuously strive to recruit new talent, offering them one of the textile industry's most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company's workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.

Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.