Retail Marketing Manager_PT-eMPP - Suzhou, 中国 - Bosch

描述

公司描述

博世电动工具是全球领先的电动工具,电动工具附件和测量工具的供应商之一,旗下拥有博世,琢美, Freud, Diablo等知名品牌,全球约20,000员工.2023年博世电动工具实现了约56亿欧元销售额。

PT旗下Global tools(GT)事业部,OG (户外及园 林设备)事业部,Dremel (琢美)事业部,地区销售AA, BDO (数字业务部门)在上海均有核心部门设 置,员工来自超过16个不同的国家和地区,其工作文化以多元,包容,开放,成长著称,一直拥有"小 联合国"的呢称。

Global tools (GT)事业部在博世电动工具中负责全球全线(Pro&DIY)电动工具的研发和推 广,总部位于德国Leinfelden。而eMPP (entry Middle Price Point) 位于苏州,是隶属于GT事业部,特别针对新兴市场而成立的部门,旨在为广大专业电动工具使用者提供优质契合的电动工具产品和解决方案,赋能用户,和用户一起共创更美好的生活。

职位描述

Manage one or several key product segments in China portfolio to achieve product line TGS,GM, EBIT target
- Develop go to market strategy for product segments define channel/customer product sell-in, sell through and
sellout promotion policy cross traditional trade, multiple, and online channels.
- Lead the full scope of product launch into China market working closely with HQ product team, supply chain, sales,
and other marketing colleagues
- Work with Retail Communication Managers on branding campaign, product launch communication plans, and key
events
- Manage sales forecast and product entry/exit to feed supply chain planning needs. Coordinate with demand planner
to ensure stock availability
- Watch local competition's marketing activities in related segments. Analyze key competitive product offers, and
develop China specific product road map input to global development plan.
- Responsible for ideation of central and country promotional activities
- Exercise price management to ensure proper product positioning, gross margin, and retail pricing system

职位要求

Bachelor degree or above, preferably majoring in Sales & Marketing, Business Management and Mechanical
Engineering.
- 3 years above experience in marketing, experienced in brand management, high affinity and know-how regarding
B2C marketing/sales processes & price management, experience with both offline/online channel a plus
- Able to handle complex cross functional coordination and handle high pressure being the core department of
country sales office
- Excellent analytical & communication skills
- Very high level of customer, result orientation and future-oriented thinking
- Good English skills (written/oral), able to use English as working language on daily basis

其他信息

该岗位内部推荐奖金为人民币 5,000元整(仅限博世内部员工申请),具体请参见《博世中国内部推荐政策》。

Internal Referral bonus of this vacancy: RMB 5,000 (Valid only for Bosch associates). For the detailed regulation, please refer to Bosch China Internal Referral Policy.