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Marketing Manager, GI, Beijing/Shanghai
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Takeda Beijing, 中国 全职Description · 主要职责 · 为已上市或计划中的品牌群制定销售和投资目标。 · 依据市场预算制定产品策略、促销活动和战略计划。 · 建立市场调研和市场洞察方案,监控并预测市场发展趋势。 · 为所分管品牌的战略计划提供意见,或管理层的临时需求。 · 发展并为团队成员提供指导。 · 确保市场活动合规。 · Qualifications & Skills: · 教育背景 · 学士学位或以上,商业管理或市场专业优先 · 相关领域工作经验 · 8年以上医药行业市场营销经验,3年管理岗位经验 · 专业知识与技能 · 专业的医药市场 ...
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Sr. Market Access Manager
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Marketing Manager
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Senior Marketing Manager
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Product Marketing Manager
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Medical Marketing Manager
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Medical Marketing Manager
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Focus Market Manager – Semiconductor
发现在: Talent CN S2 - 4天前
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Product Marketing Manager, GCR
发现在: Talent CN S2 - 4天前
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COS_Senior Market Access Manager
发现在: Talent CN S2 - 5天前
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Senior Market Access Manager
发现在: Talent CN S2 - 4天前
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Senior Local Marketing Manager
发现在: Talent CN S2 - 5天前
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Senior Local Marketing Manager
发现在: Talent CN S2 - 5天前
Gilead Sciences Beijing, 中国 RegularJob Description · For Current Gilead Employees and Contractors: · Please log onto your Internal Career Site to apply for this job. · At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 ...
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Audit Manager, Markets and Securities Services
发现在: beBee S2 CN - 2天前
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Product Marketing Manager, Ads Interface
发现在: Talent CN S2 - 5天前
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Creative Director, Content Marketing
发现在: Talent CN S2 - 1天前
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Senior Sales Manager, Travel Trade
发现在: Talent CN S2 - 5天前
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Assistant Sourcing Director
发现在: Talent CN S2 - 3天前
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Sales Manager, Meeting and Events
发现在: Talent CN S2 - 6天前
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IMC Senior Marketing Manager - Tongzhou, 中国 - Universal Beijing Resort
描述
Job Title: IMC Senior Marketing Manager
Major Responsibilities
Lead in UBR marquee event integrated communication briefing
Well understand business objective and consumer insights of each campaign and transfer into strategic thinking from communication perspective
Develop master brief for UBR marquee event communication to lead agency sourcing and internal briefing
Lead in UBR marquee event integrated campaign idea development to cut through execution
Responsible to develop campaign idea for each campaign
Ensure brand spirit and product differentiation point build into campaign idea
Work with content team, guide PMO to ensure creative execution on schedule and can excellent deliver the campaign idea and achieve media efficiency to achieve brand and campaign awareness
Propose and input in media planning to maximize campaign awareness
Work with media team to explore opportunity from the perspective of campaign strategy. Propose and input on media cadence, priority platform and creative format.
Lead in pre-discussion with media team for campaign annual planning. Integrate mega media opportunity into marquee event briefing
Lead in campaign report development
Monitor campaign execution and develop in-time execution report during campaign period
Lead in summarize campaign learning when campaign complete and transfer into strategic thinking for the next event briefing.
Lead in sharing of industry and competitor communication tactic
Qualifications
6+ years marketing experience, preferrable manager experience in advertising agency communication planning or in-house integrated communication role.
Experience in leading role in mega marketing campaign including leading creative agency/in-house briefing and campaign idea development.
Demonstrate strong sense of strategic thinking and big picture view.
Sensitivity to on-trend communication and media tactic.
Strong learning agility is must.
Strong presentation skill and fluent in spoken and written English and Chinese
Able to work in a fast-paced and dynamic environment and understand the complexity of company
Strong interpersonal skills
Leadership skill in coaching subordinate and agency
Education
Bachelor Degree
