- stimulate top line growths
- continuously improve store operations,
- contribute to establish and deliver operations capital and revenue strategies to maximize return on investment.
- to maximize sales and profits.
- to promote effective and efficient management,
- to supervise process and reports to improve Store Manager's stock management skills
City Manager, HOKA - Beijing, 中国 - Deckers Brands
描述
Under the leadership of the HOKASenior Retail Manager to effectively manage and develop HOKA China DTC offline retail stores in Beijing, to achieve revenue and fiscal targets and brand objectives. Provide leadership, coaching and disciplines to establish the highest standards of customer services, store presentation, inventory management and store administration. Ability to assist line manager in improving store performance. To leverage all cross functional and cross area/regional relationship to achieve desired result.
30% Sales & Profit Protect
To take full accountability of the designated area's store P&L, to take initiative to
To support line manager to continuously improve brand equity and market share.
To lead cross-merchandise/planning team to work out the best product assortment plan for stores, as well as the marketing team for marketing support.
To be able to accurately deliver the sales forecast by quarter and annual. And be able to set up strategic sales target for stores.
To be proactively with BD person on secure the best store location, as well as find industry info regularly for line manager and BD for strategy draft. (BD will take in charge of the negotiation and contract management)
To support omini-channel capability build up.20% Store OperationsTo monitor that Store Operations Standard is understood and implemented and contribute to the continuous improvement store operations policies and process including the Store IT System.
To improve stock levels on shelf to reduce cost and improve working capital.
30% Customer RelationshipTo inspire excellence and passion for customers services in designated area, to propose and execute standards that exceed customer expectations, to empower the store team to drive customer loyalty
Organize store CRM activities and work with brand marketing team to build HOKA community in designated area.
20% People Development
To manage store succession and staff development plans
To appoint and develop store management and store general staff to fill competency gaps, to instill a strong "the Deckers way" company culture, ensure all matters of recognitions and disciplines acted according to HR Policies.
To coach Store Managers as well as Sales Associates
To improve store staffs' data capability, report understanding level. And having regular meetings with store managers and staffs to ensure a collective spirit of the team.
To proactively request resources, , training to support store staffs' development.