市场总监 - Shenzhen, Guangdong

仅限注册会员 Shenzhen, Guangdong, 中国

1个月前

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该职位来源于猎聘 岗位职责: · 流量策略制定与执行 · 根据公司战略目标,制定全面的流量获取和增长计划,覆盖效果广告,内容营销等核心渠道。 · 持续优化流量结构,提高渠道投放效率和转化率。 · 数据分析与决策 · 通过监控和分析关键指标(ROI、CAC、LTV等),实时调整各渠道投放策略。 · 结合市场和竞品数据,挖掘潜在流量渠道和增长机会。 · 团队建设与管理 · 领导和培养流量团队,协调广告投放、内容营销、SEO优化等不同职能小组的合作。 · 提供指导和资源支持,提升团队整体执行力。 · 预算与资源管理 · 制定年度流量预算计划,确保预算合理分配并 ...
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