Marketing Specialist 市场专员 - Guangzhou City

仅限注册会员 Guangzhou City, 中国

1个月前

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全职 ¥120,000 - ¥180,000 (CNY) 每年 *
* 此薪资范围由 beBee 估算

Job summary

We are seeking a creative and entrepreneurial Marketing Specialist to execute our core marketing functions and play a key role in strategic market expansion. This role is perfect for a well-rounded marketer who thrives on both hands-on execution and strategic thinking. You will be responsible for managing our social media presence, organizing marketing events, generating insightful reports, and applying your expertise to support the launch of new businesses.

Responsibilities

  • Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement.
  • Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences.
  • Manage community interactions, respond to comments and messages, and foster a positive online community.
  • Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments.
  • Support the development of integrated marketing campaigns to promote company services, products, and new initiatives.
  • Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools.
  • Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide actionable insights and inform future strategy.
  • Present findings and recommendations to the management team.
  • Conduct market research and analysis to identify opportunities and trends for new business sectors.
  • Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures.
  • Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products.
  • Execution for delivery of potentially one or more of the new business sectors.
  • Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns.

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