Performance Media Manager, Ali - Shanghai

仅限注册会员 Shanghai, 中国

1周前

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全职
Job Title · Performance Media Manager, AliJob Description · -- 预算与策略 · -根据年度/季度销售目标,拆解流量缺口,制定天猫站内(直通车、万相台、品专、钻展、超级直播等)年度-季度-月度投放预算与节奏表; · -结合平台大促/新品/会员日节奏,输出「人-货-场」匹配打法,明确不同阶段的投放目标(曝光/拉新/转化/复购)。 · --投放执行与优化 · -独立完成账户结构搭建、人群包圈选、关键词/资源位/创意/出价策略制定; · -每日监控数据,按小时级调整出价、预算与人群,确保达成 ...
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