电商渠道市场推广经理 (mj001144) - Shanghai

仅限注册会员 Shanghai, 中国

4天前

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¥20,000 - ¥25,000 (CNY)
该职位来源于猎聘 工作职责: 1.负责市场趋势与竞品讯息的分析与研究,基于洞察产出产品推广策略及可执行的落地方案。 2.深度负责用户数据分析,包括购买用户生命周期管理与产品卖力分析,以驱动精准的用户运营与产品策略。 3.根据经营目标,核心负责拉新(招新)及复购链路的机制设计与优化,包括对拉新政策、场景、机制的规划迭代,并对相关费用效能进行精细化管理。 4.负责规划并落地各产品系列阶段化的市场策略,协助完成产品价值链测算与管理,对生意结果及关键驱动因素的策略落地负责。 5.负责电商专供装的开发上市,熟悉各电商平台玩法,协调跨渠道资源确保策略执行。 6.基于 ...
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